Affiliate Marketing is an effective way to generate revenue

Affiliate marketing can be an incredible platform and sales channel for an online merchant.  Affiliate marketing has been in practice since over a decade to earn money. With the inception of internet technology, there is a boom of affiliate marketing. Online business persons can earn good amount of money with a click on reference link. Numerous E-commerce websites like Flipkart or Amazon, offer a referral link to sell their product. These links leave referral bonus after completion of sale or purchase.

In affiliate marketing process, there is a participation of four people that include the affiliate website, the affiliate network, the promoter and the purchaser. Major advantage of affiliate marketing is that it is completely performance-based. Affiliates are only get a commission when product or services are sold through their website or blog. These forces motivate them to make efforts to reach target buyers. Another advantage of affiliate marketing is low cost of running marketing crusade.

There are drawbacks of affiliate marketing also. The affiliates may involve in deceptive advertising to generate sales commissions.

In concise manner, it can be said that affiliate marketing is associated with the practice of endorsing a company’s products or services to probable clienteles, generating a sale and revenue in terms of a commission. In simple form, Affiliate marketing is cooperative business partnership between traders and online publishers.