Superb contribution of Microsoft in video game industry


Microsoft is popular multinational company for its innovative panache and provide quality products to its valued customers internationally. Microsoft evolved from the US but it lengthened its business and manoeuvred in various international sites.



Microsoft has commitment to shopper to offer finest technical products therefore research team is involved in creating innovative products. The main success factor behind Microsoft is to invent long-lasting positioning approach of differentiation, emphasising branding, software design, quality service and upgrading. Microsoft has made prominent brand image in the arena of varied product line, such as desktop platforms, production software, and internet access and video game consoles. It offers range of products to customers like Business Software, Operating Systems and Servers, Development Tools, Internet Technologies, PC Games, Hardware and Xbox Games. Microsoft has devised robust strategy in developing unique video console/games and has become a global software player in competitive market.



Video games are hi tech innovation of communication in electronic media where players interact with a computer-generated world to accomplish their goal. A home video game structure consists of a gaming console, controllers, audio and video output, and video game software. The video game console is a branded central microprocessor-based computer to augment graphics processing efficiency. These video game consoles are highly attracted by people of all ages. Microsoft’s adroit team is continually upgrading processing power, storage capacity, and auxiliary efficiencies such as network bandwidth connectivity for these video games. It introduced Xbox hardware through the purchase of Ensemble Studios Inc.  This system offered classic arcade game, game trailers and upgrade packs that were downloadable. After innovating Xbox 360, Microsoft captured gaming business in the market. Reports indicated that from the launch of Xbox 360 in 2005 until 2013, Microsoft sold 38.8 million copies in US. In 2010, Xbox 360 was posited to become dominant video game console.

In contemporary global market, there is a huge demand of video game consoles. Manufacturers mainly focus on young generation to technically innovate these games. It has been well understood that Microsoft is dominant player in software and information technology and executed broadening strategy in the area of video game consoles. It is predicted by researchers that around two billion people will involve in video gaming by 2020 therefore Microsoft team is targeting those customers and constantly making technical innovation in video games.

To scrutinize the marvellous innovative approach of Microsoft in online gaming area, it is expounded that Microsoft emerged as a giant software innovative player to revolutionize video games of global customers. Company has demonstrated unique technical adeptness in creating and upgrading online games like Xbox video game for game lovers. Microsoft grabbed the gaming market and thrived due to its exceptional differentiation strategy and by retaining talented team and made access to research new games.

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