Important tips for buying gold jewellery



Gold metal is precious and mostly people wear jewellery made from gold around the globe. Therefore, gold jewelleries are made at mass level to allure customers.

Especially, in country like India, gold is considered as an icon of purity and wealth. Gold jewelleries are customary gifted to bride and bridegroom. People also prefer these jewelleries on the occasions of marriage anniversary, Mundan of kid, birthdays and all holy festivals in India. So there is an immense significance of wearing gold jewellery from the perspective of traditional ceremonies as well as for enjoyment.


It is for information that in India, 22K gold is considered as the most valuable for jewelleries and therefore ornaments made with 22 karate have massive sale. 22Kt gold jewellery means that it has 22/24 percent pure gold in it. In other words, it has 91.6% purity.

Assessing the great importance of gold jewellery, it is necessary to know how to buy pure gold.
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There are some useful tips to buy pure gold jewellery:

1. Customer must know that there are many varieties available in market in gold that affects its purity, quality and price.

2. To understand the concept of purity, Most of the ornaments have markings inside that indicate its Caratage.

It is to inform that pure gold is too soft to wear as jewellery. It is alloyed with a mixture of metals such as silver, copper, nickel, and zinc to give it strength and durability. The most common ‘Carat’ options are 18 K, 22K or 24 K.

3. Many countries around the globe and India, local law requires that every item of gold jewellery bears a clear stamp indicating its caratage. This identification is often controlled through a hallmarking system.

4. Customers can make choice if branded Jewellers that do stamping in the jewellery to display both their own identifying mark and the caratage or ‘fineness’ of each ornament.

5. Government of India has recognized BIS as agency. The BIS Hallmarking Scheme has been aligned with International criteria on hallmarking. According to this scheme, licence is granted to the jewellers by BIS under Hallmarking Scheme. The BIS certified jewellers can get their jewellery hallmarked from any of the BIS recognized Assaying and Hallmarking Centre. When buying gold, customers can see BIS hall mark and purchase genuine piece of gold.

6. Jeweller’s Reputation is another factor to consider when buying gold jewelleries.  In gold business, customer has trust on company and accordingly they develop lifelong relationship with the jeweller. It must be ensured that brand is well established and has proven reliability and genuineness.

Ways to check purity of gold:

To check purity of gold in gold jewellery, customer can perform following process: 
 - Check BIS Standard Mark. It is a triangular stamp of the Bureau of Indian Standards. The Logo of BIS recognized Assaying and Hallmarking Centre where the jewellery has been evaluated and hallmarked.

- Purity Grade must be checked by customer. The number displays purity of the gold. This ranges from 8 carat denoted by 333 to 24 carat (pure gold) denoted by 999. 999 - 24 carat - Pure Gold, 958 - 23 carat, 916 - 22 carat, 875 - 21 carat, 750 - 18 carat, 708 - 17 carat, 585 - 14 carat, 417 - 10 carat, 375 - 9 carat, 333 - 8 carat.

- Hallmarking Centre Logo is used to check where the jewellery has been evaluated and hallmarked.
- Year of Marking is the Code letter signifies the year of hallmarking of jewellery and is decided by BIS. For instance: letter 'A' Denotes Year 2000,'J' for 2008.

- Jeweller Identification Mark is the identification mark of BIS Certified Jeweller or manufacturer of jewellery. It is to be noted that KDM jewellery is not Hallmarked jewellery. Therefore KDM is not form of pure gold.


As it is well recognized that Indian people especially females are fervent for buying gold jewellery since ancient time. The importance of jewellery in India is clearly apparent as ladies wear these ornaments on many auspicious occasions. Another important factor is that in India, gold jewellery is regarded as auspicious for women. Even lower class or poor females have some jewellery with them. Another significant point of buying gold by families are for their financial securities. Some people invest in gold for future safety also. With some precautions and awareness, customer can buy pure jewellery and it is worth to spend money on gold ornaments when we have pure gold in our hand.

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