Why online shopping is the first choice of youngsters
Everybody loves shopping. But in today’s busy routine,
working professionals or even housewives cannot get time to physically visit
shopping mall or market to do shopping. Due to technology development, there is
a boom of online shopping. In the epoch of globalization electronic marketing
is uprising greatly. Since last decade, majority of business organizations offer
attractive polices for online products.
Online shopping is the use of technology that is,
computer for better marketing performance. Merchants are developing viable
tactics to fulfil the demand of online buyers. They conduct surveys and other
means to comprehend psyche of consumer in the field of online shopping. Through
reviews and market research, giant organizations like Amazon, Ebay come to know
the consumer attitudes towards online shopping.
What is online shopping: In simple term, online shopping
is a procedure of selling and buying of range of products and services on Internet.
Market report revealed that one tenth of the world populace is interested in shopping
online. Commonly, online shopping has many synonyms such as internet buying,
electronic shopping, online purchasing or internet shopping.
Online shopping is a fashion among today’s consumer. Online
shopping on areas like fashion and accessories, electronic/electrical goods and
books are rising in different part of the world.
Factors
influencing consumer to shop online:
Though, there are numerous factors that influence
consumers to shop online, but investigators have selected four factors that
trigger consumers to do online shopping.
1. Convenience: Consumer has easy accessibility to
products and services while involve in online shopping. Therefore Convenience
factor counts a lot in online shopping. If customer who stay in remotely from
metropolitan city, has requirement for Engine oil, he/she can easily browse or
search the information through online instead of the traditional retail
shopping. Through online, consumers can easily search product catalogue and
also evaluate prices from other vendors and reach to conclusion for better
price. But if the shopper explore the same product a traditional store through
visiting to showroom, it is time consuming, tiring and he has to spend money in
transportation also. Convenience has
always been major factor for customers to shop online.
2. Time saving: In highly busy life, shopper wants
products available without spending much time. As time in shopping is waste for
some customers. They have to attend meetings, prepare projects. In online
shopping, customers can wisely select the products through browsing and in one
click they can put the same in buying basket. Rest is taken care by online
companies. It saves lot o of time of consumer. People can save time and can lessen
effort through shopping online.
3. Website design/features: Presently, numerous huge
companies entered into online business. They attract shoppers through effective
Website design and other features. These designs and online shopping activity
is domineering which push customers to go for online shopping. Factors
of online shopping are Website design, website reliability/fulfilment, website
customer service, and website security/privacy. Smart features influence the awareness
of the customer of online purchasing. It can be said that customers get idea to
purchase the products according to his/her requirement.
4. Security: Security is also
leading factor which push consumers to do shop online. Nevertheless, some
internet users evade online shopping because of many online fraud such as credit
card fraud, privacy factors, non-delivery risk, and post purchase service.
Youngsters are more inclined
towards online shopping as they are engaged in their official work, making
career and more involved in fun activities. They prefer online buying as they
get products on door without hassle and it is ready to use. Though sometimes,
in online shopping, customers have to bear losses if they are not alert. It is
advised that they must check the product when receive or make video when opening
the packet to ensure that same product is received to what they ordered.
It has also been experienced
by some customers in prime online company Amazon that there was delay in
products. There is always an option to write review or claim money back.
Customer must read polices before ordering the product. Another factor that
allure youngsters to buy online is that they get exposed to new trends of products.
Youth group is fond of using latest design goods. So they can promptly order
such products online. Online companies regularly give some attractive offers to
their esteemed customers. If shopper is regularly in touch with company, he may
get product in very low price. It is in fact true because market survey
indicated that some of the customer has already benefited with these offers.
Comments
Post a Comment