Internet celebrity is growing in digital era
Celebrity is a contemporary form of fame commensurate with capitalist society both culturally as well as economically. The role of celebrity in society is related to huge transformation in values and living of people. As the name indicates, Internet celebrity is a personality who has made distinguished contribution on Internet and became popular among global audiences. Though huge number of people write on Internet but some brainy people gain popularity through a single event or video that goes viral. Through Internet, videos, news articles, and jokes are transmitted speedily. It can be said that Internet has set novel standard of celebrity. Sonya Swinton is one of the first to coin the phrase internet celebrity. As an internet innovator, she was adroit in digital technology advertisement and marketing on line. Internet celebrities are those individuals who were initially became famous by mass exposure on intent. In the epoch of internet technology, majority of users ...