Internet celebrity is growing in digital era

Celebrity is a contemporary form of fame commensurate with capitalist society both culturally as well as economically. The role of celebrity in society is related to huge transformation in values and living of people.

As the name indicates, Internet celebrity is a personality who has made distinguished contribution on Internet and became popular among global audiences. Though huge number of people write on Internet but some brainy people gain popularity through a single event or video that goes viral. Through Internet, videos, news articles, and jokes are transmitted speedily. It can be said that Internet has set novel standard of celebrity.

Sonya Swinton is one of the first to coin the phrase internet celebrity. As an internet innovator, she was adroit in digital technology advertisement and marketing on line. Internet celebrities are those individuals who were initially became famous by mass exposure on intent.

In the epoch of internet technology, majority of users exploit their talent through social media and it opens the channel for them to become popular such as celebrities A-ga Tsai and AmoGood. Their exclusive features, performance flairs, and approachable status, with the ease of Internet have brought them popular. Various social media platforms like Twitter, YouTube, Facebook, and Instagram enhance the ordinary persons and make them famous. 
 To become an internet celebrity, you need to promote yourself in different social media. Secondly, your talent must be reflected through original work. You must have unique style to represent your knack.



Internet celebrities appeal for their fans as well as can conduct a targeted marketing for their admirers.


In essence, the Internet detonates with ideas, videos and communications by which many events go viral overnight. Ordinary people become instantaneously eminent. Social media has great role to connect people by creating and sharing their flair to transform the society. Today, internet celebrities have significant role in enhancing economic status of country. 

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