Buying at shopping mall

In competitive marketplace, shopping mall has made great significance for customers who can conveniently do shopping. India is also a developing market where shopping mall culture is growing at great pace and it outshines in the global economy. Shopping malls contribute to business more as compared to traditional markets, which are regarded as convergence of supply and demand. Mainly, today needs and preferences of customers are changing very fast due to technological innovation and high aspirations. Therefore, buyers are more attracted to Shopping malls. In malls, buyers get enough time to select items, make choice among different varieties available in showrooms as well as malls also offer recreational means of shopping such as social gatherings, entertainment, performances, product launches, promotions and festivals. But downsides are the competition between malls, overcrowding of markets and traditional shopping centres which challenges to mall developers and they need to explore unique way to create enthusiasm in customers.




It is expected that the customers normally choose for shopping at nearest shopping mall. The satisfaction of purchasers has an important role in metropolitan areas where commercial zones are quite a lot to lead consumers to choice decisions.


 The major factor for good and convenient shopping experience is to be prepared. As there are numerous malls and shops in city area and it is really a tough task to choose the best mall to visit. Buyers must explore the information from reviews posted on various sites about malls and then decide which one is better for them. It depends of what kind of items they have to purchase. Another key aspect of buying at mall is the best time to visit. Though, buyers can go in any time for shopping as it is hassle free buying experience, but it is advised to get the best out of shopping experience in morning hours as there may be fewer crowds and sales persons pay more attention to buyers and help in choosing commodities.



It is extremely important to closely check many schemes and discount coupons offered by many shopkeepers in Malls as sometimes customer do not need items but they have to buy forcibly in offers.

“There is an experience of regular customer in shopping mall which is shared here to alert others while going to buy in malls. One day a family visited to mall for watching movie. They bought tickets from counter and paid the bill. While collecting the tickets from counter, he also got some discount food coupons. Normally, people never check the coupon as it is thought that shopkeepers offer discount on special day. So they were delighted. After walking few steps away, they casually checked the tickets. The price printed on tickets was much less than what was charged at the counter. Then they checked discount coupon, and came to know that counter boy had given food coupons along with ticket at extra charge. They moved back to counter and inquired, whether it is mandatory to take coupons. Counter boy told, no sir, it is just a discount coupon for food to enjoy in movie. The family returned the coupon as eatables offered through coupons were not of their choice.”

The gist of experience is that customers must be cautious while purchasing items in malls. Sometimes, sellers offer attractive discount vouchers that buyers do not need but unknowingly or out of ignorance they purchase.



To bind up the strands, currently, shopping malls offer myriads of choices for consumers. This range from fashion, attire, foods, electric appliances or gifts with multipurpose stores, cinemas or cafeterias. Shoppers must be vigilant while spending time in shopping to get quality products. Customers feel more comfortable to shop in shopping malls. It is stressed that the viewpoints of shopping mall environment and shopping satisfaction effectively become a measure of retail performance, customer magnetism and tendency to shop.

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