Running a viral marketing campaign to boost business

In changing business scenario, traditional mass media marketing can be visualized as an effectual tool to lash brand awareness among targeted customers in order to augment sale. Today, there is bombarding of new media technology in our life, the techniques of marketing is greatly transformed. Conventional marketing ideas are not convincing to consumer in technically driven society therefore viral marketing has made distinct place in channelizing campaign to grab the attention of clients. Viral marketing is wonderful tactics to generate traffic and leads.

Viral marketing attempt to address consumers directly. Presently, customers are very smart and wisely choose brands through communicating with friends and relatives. It can be said that word of mouth is influential leverages of consumer decision. Viral marketing is based on the dogmas of word of mouth. Appealing messages or products are transferred from consumer to consumer. Viral advertisement, an important element of marketing uses different Medias such as videos, pictures or text messages to sponsor products and brands. These are channelized in digital media and designed in an effective way that customers recommend to their friends. Basically, the main constituents of viral marketing is social media such as Social media accounts in major networks such as Twitter, Facebook, Google+, Stumble Upon, LinkedIn, TwitPic, Flickr, and a dedicated channel in YouTube.

Establishing viral marketing campaign:

In competitive climate, all commercial companies focus on boosting sale to realize huge profit. Viral marketing campaigning must stress on achieving brand consciousness and sincerely target on financial goals. To channelize triumphant viral marketing campaign, marketing professionals must consider some elements:

-       Give away products and services. It means bring valuable email addresses, advertising revenues and e commerce sales opportunities.

-       Providing effortless transfer to others. Marketers must transfer the communication easily and replicate.

-       Viral models must be measurable.

-       Utilizing available communication method.

There are several advantages of creating and running viral marketing campaign. These are low cost, has potential to approach wider customers, and helps to build brands.

To sum up, viral marketing is a holistic commercial approach, introduced by company to make positive communication between customers and company marketers about the brands, products and services.