The backfire effect stale business innovation and bottleneck personal traits in society
Tagline: Mindset of backfire effect speedily decelerate mind and business Psychological configuration of humans is crucial when interacting in social and personal environments. There are many cognitive biases which adversely impact decision making and visualizing the world. In the same vein, the backfire effect is the cognitive bias which decays the pioneering process and blocks personal enhancement. In this state, people stick to their original belief when opposed with evidence that challenges their principles rather than reassessing it. People having deep seated opinions, or their core identity, political affiliation is confronted, their brain faces serious threat and, in this process, they contradict the newly developed philosophies while adhere to their self-beliefs. Such psychological threats are protected by defense responses of the brain. People do not accept the new dogmas of life and strongly explore counter-arguments to defend self and retain their original principles....