Digital transformation of graphic design



In technology age, it was found that computers and the internet technology transformed the lifestyle. The progression of graphic design for digital marketing is constantly ascending. The Internet technology has changed the way that designers find motivation for their work.



The visual effects of graphic design is exciting for companies to thrive in marketplace. In corporate sector, with the initiation of modern technology graphic designing transformed from manual to automatic. Huge number of artists implement their strategies in graphic design and graphic arts using array of tools. Contemporary designers emerged in the 20th century, and they discarded conventional tactics. This modern wave generated a new art, "art noveau" which incorporated areas like architecture, drawing, furniture, ceramics, jewellery, engineering and novel tools for the development of graphic design. This is pioneering style of graphic design with the emergence of World Wide Web. These Webpages enable the designer to communicate effectively with clients and companies can effectively represent their core business to targeted audiences with graphic and emotional effects.

With the brainchild of the computer interface in the decade of 1950, the design world shifted in the graphic design works, where tools and technologies waved the penetration of computers and digitised audio-visual images into numerous facets of cultural production from art to sound to image, multimedia to computer games and in publication. With the technical revolution, the role of graphic designers also changed such as broadcasting the messages efficiently to customers through graphic tools. They are accustomed with computers as core design device. Graphic designing has great impact on hotel industry. It is the incorporation of creativeness, technology and correct graphic and web design tools that made business world to be prominent.


In final words, technology continue to transform the style and process of graphic design. It is well perceived that there is massive impact of digital technology in creation of graphic design.

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