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Showing posts from April, 2018

Paragliding: Exhilarating sporting activity

Sporting events always captivate youngsters and other age groups who can participate. Many of us are excited to explore the facts of flying in the sky. Human’s invention of aircraft, gliders made the dream true of such people.   Paragliding is the frivolous and competitive sport of flying.   In this recreational sport, participants feel like hovering in the sky. This sport looks like to hang gliding but exactly it is not. Paragliding has gained huge popularity among numerous adventure sports. Paragliders are light-weight, foot-launched aircraft that are built on a non-rigid frame. Paragliders typically have weight of around 12 to 15 kgs and can be effortlessly packed into a backpack. The wing of the paraglider is made of rib stop nylon cloth and the wing of the paraglider is maintained by the flow of air across it. The wing forms the cover and the pilot sits under it and is held in place by a harness. The aircraft is manoeuvred using two lines called the brake line...

Crowd sourcing: An effective marketing tool

Crowdsourcing is explained as the process of getting work or funding from huge group of people in an online portal. The elementary notion of this term is to use colossal group of populace for their skills, thoughts and participation to create content or help to facilitate the development of content or products. When marketers run crowdsourcing campaigns through online sources, it may transform the brand perceptions and behavioural intentions of nonparticipating clienteles. Crowdsourcing operates as an effective device to access this mutual intelligence or external capabilities. Crowdsourcing demonstrations the talent, creativity of large pool of people in bringing knowledge to companies. Crowdsourcing can be used in several marketing operations such as product development, advertising, advancement as well as market study.     Crowdsourcing has three major elements that include crowd, outsourcing, and social web. The crowd used in crowdsourcing is an online, indefin...

Factors that trigger Ailurophobia: fear of cats

Ailurophobia is a category of particular phobia. It is a tenacious, irrational fear of cats. People who grip under this disorder fear from cats up to the extent that they cannot stand in the presence of cats. There is no generally specific ground for developing ailurophobia. But it is said that early life traumatic events that involved cats may lead to this disorder in humans. It has been observed that ailurophobia often begins in childhood and can develop into phobia including common anxiety and panic symptoms which can lead to severe panic attack. Among various factors that trigger ailurophobia, genetic factors prompt certain people to the extreme and irrational fear disorder. Research reports testified that there are greater chance of Ailurophobia disorder in the parents, children and siblings of a person with the phobia of cats than in relatives of someone without the fear of cats. This phobia can also be experienced by person having combination of increased interna...

How dangerous is sudden loss of vision

If a person experiences sudden loss of sight, it is a warning signal of serious medical condition. They need to visit general practitioner at the earliest. Temporary loss of vision in one or both eye should not be taken lightly. There may not be problem in the eye, but this medical condition can emerge due to ailment of the heart, circulatory system, or nervous system. Head injuries and other diseases may directly impact on the blood supply, nerves, and tissues of the eyes. Temporary blindness in one or both eyes is also denoted as transient loss of vision, eye stroke, or amaurosis fugax. Amaurosis fugax can occur from different causes. One cause is when a blood clot or a piece of plaque blocks an artery in the eye. The blood clot or plaque frequently travels from a larger artery, such as the carotid artery in the neck or an artery in the heart, to an artery in the eye. Symptoms : A sudden loss of vision must not be considered as total blindness. It can occur in one ey...

Typical irrational fear of man: Gynophobia

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Gynophobia is basically irrational fear of woman in men. It is termed as emasculation as men experience fear due to being humiliated by women. Emasculation refers to deprive a man of his manhood or male individuality. Men grip under gynophobia may develop disgust against their own mother, sisters or other female family members. The gynophobia restricts them to involve into any type of relationship with women. Persons exhibit range of symptoms when they suffer from gynophobia : -       An instant, overwhelming fear or worry or terror when they think about women -       Their fear of women is unjustified or overstated but the fear is uncontrollable. -       They may experience anxiety as a women get physically closer to them. -       They are unable to do daily activities because of fearful feeling of women. -       They may feel stomach disturb...

Emotional branding: revolutionary initiative to enhance product marketing

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In fast consumption-driven economy, companies engage their targeted consumers in unique ways to flourish in the market. The core success formula in fierce competitive environment is branding a product as it creates added value for the consumer as well as the company . Emotions play vital role in marketing. An emotion is a mental and physiological state related with range of feelings, thoughts, and internal or external behaviours. Emotion is a process, in which the perception of a set of stimuli, allows a mental assessment that enables consumers to label and recognise a particular emotional state. Emotional branding concentrate the significance of emotional link between the firms and the consumer affected by the system of the characteristic values and needs of modern consumers, which develops a new symbol consumption culture. Emotional branding is a modern phrase in marketing communication that denotes to the process of enhancing brands and companies that attract directl...

New business venture: Green consultant as a profession

Green Consultancy is becoming significant as future is relied on green technology and majority of business firms today going for green machinery. If candidates have skill and knowledge of energy-saving, they can choose a career as a green consultant. This is one of the exceptional career option and there is no tough competition. In present highly polluted environment, going green and living in an environmentally responsive manner is necessity. Large number of individuals and businesses are moving towards green consultancy and devising policies to reduce their carbon footprint and lessening their use of the earth's resources. If candidates have a lust for the environment, are creative and keen to learn new ways to conserve and recycle, and love to teach others about the environment, they can opt a green consultant.   There are numerous benefits to become a Green Consultant. Green consultant will benefit the environment. They have a broad target audience and can ...

Ghost sightings are not limited to human beings

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It is frenzied question among humans whether animals experience ghost.   Concept of animal haunting is not a new. As long as there has been a faith in a spiritual realm, there has been reports of these captivating ghosts. Paranormal studies have revealed that the cases of ghosts sighting in animals have been reported in London in 1626. The philosopher Francis Bacon bought a chicken and had it de-feathered and killed. After an hours of the bird’s death, Bacon himself collapsed and died a few days later. Many people also explained that their pet dog or cat has detected something invisible image and barked ferociously. It is believed that a dog's senses are stronger, and different, than humans. Their eyes notice minute movements, their sense of smell is thousand times more sensitive than a humans. According to some paranormal scholars, dogs have some supernatural capability to sense ghosts and other paranormal activity in this universe. Animals are enigmatic, complex ...

Who need Genetic Counselling?

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Genetic counselling is the procedure in which the client at risk of an inherited disorder are advised of the concerns and nature of the disorder, the likelihood of developing or transferring it, and the options open to them in management and family planning. In genetic counselling, counsellor evaluates family history & medical records, ordering genetic tests, assess the results of investigation and helping parents to understand and reach decisions about future actions. Genetic test are done by analysing small samples of blood or body tissues. They determine whether person or partner carry genes for certain inherited disorders. Genetic counselling helps people to comprehend the nature of genes, birth defects and medical conditions that run in families and how they affect family’s health. Genetic counselling provides rich information and support to affected persons who may be at risk for genetic disorders. There are major grounds for getting genetic counselling...

Teenage memory that will thrill you all

Adolescence falls between the age of13 and 19 and can be considered the transitional stage from childhood to adulthood. In this period, there are drastic physical and psychological changes occur. Therefore, teenage is challenging as well as thrilling experience. Teenagers can have a conflicting response to adventure which can be very exhilarating and very frightening at the same time. Especially when teens try to do something innovative. In teenage, both boys and girls spend maximum time with their peers and conform group norms. The motivation for affiliation and acceptance at this stage enable teens more open to peer and also tend to uphold the speedy development of novel relationships. Teenage folks just want to do fun. They want to live their life with adventure while they are still young, strong and heathy. Teens are more enthused to go for trekking, do adventure and take risk. One such event in teen period of one girl may be thrilling as well as scary. Whe...

Couple counselling for happy married life

Couple counselling is one of the predominant issue in today’s intricate life. It has been offered in numerous developed countries by trained counsellors. Couple counselling is a form of therapy that aims to improve communication and resolve various issues within an intimate relationship. In Britain, this type of counselling has been underlined by the foundation of the National Marriage Guidance Council in 1947. Though there are multiple ways to help couples, it is a conjoint work, where both partners are seen together which clearly distinguished from other types of counselling process such as individual, family or group counselling. In couple counselling, the strongest initial relationship in the room is pre-established and independent of the counsellor. This enables the counsellor to observe the couple’s pattern of interaction. Presently, couple counselling is offered by various agencies. Once the couples have made their way through the various stages of getting as...

Shining career after sixty

At elderly age, many people think that their career is in downward trend or all finished. This thought is not encouraged as numerous opportunities are waiting at the age of sixty when person is retired or retiring from their professional job if they are willing to retain their professionalism. Earlier, the source of income for older adults were savings, pensions, and Social Security. After sixty years of age, majority of people want to revolutionize their life as they had monotony with same routine in their job. After retirement, professionals normally do not accept their rejection of job and entice to continue their job in different stream. Many of retired people still look for attractive job to manage their finance. Still there is other group of people who want to make strong special network through continuing their professional career. In elderly age, professionals are more inclined for the task that require great skill and knowledge. For older group, there are array of...

Gynaecologic problems in elderly women

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As women enter into elderly period, they experience myriads of changes in their physical and mental state. Women may encounter with severe physical problems during old age due to low literacy rate, lack of awareness of screening programmes and lack of health education, and non-availability of medical facility. Majority of elderly females visit health clinic or hospital when disease is symptomatic. It is also observed that ageing women normally do not seek gynaecological advice as compared to other age groups in Indian culture. One strong basis of restricting themselves to get care from doctor is that overall gynaecological conditions may become less frequent to old women once they are menopausal naturally. Elderly women must know their body chemistry to live healthy and energetic life. The most commonly observed gynaecologic problems of geriatric women are vulvovaginal inflammation, pelvic organ prolapse, postmenopausal bleeding, and alterations in bladder function. I...

Telepathy: mind to mind communication

Telepathy is common experience among two persons who have close relationship. When there is apparent communication between two minds without any sensory channels, it is known as thought transference and later termed as telepathy. It is a psychic phenomenon by which the transference of thoughts, ideas, feelings, sensations and mental images happens between two or more persons. A person who use telepathy can comprehend the minds of others. In the arena of parapsychology, telepathy is reflected to be a form of extra-sensory perception. Telepathic communications normally happen between peoples who have deep affection or love. Such experiences generally have been reported among members of the same family and intimate friends, between couples. It can be said that people those are emotionally attached experience telepathy. Types of telepathy : In Parapsychology, several different forms of telepathy is explained: Latent Telepathy is expounded as being the transfer of i...