Floating market: New business strategy to grab customers


Floating market is a type of selling marketing place where daily use items and other products are sold on boats. Floating markets basically emerged as a means to benefit the riverside societies. Such markets are already set up in Thialand which is the attraction of tourists.



In India, first floating market is now opened in Kolkata's Patuli area in West Bengal. It is open for public from January 2018, in Kolkata. The market has over 200 shops. This floating market is established by the Kolkata Metropolitan Development Authority. This market operates exclusively on boats at the lake in Patuli, where merchants vend different types of items like fruits, vegetables, fish, and grains. The Floating Market of Patuli’, is 500 mts long and 60 mts wide. The market is divide into four segments such as fish, meat, grocery and vegetable. The footpaths on the water body will help customers to approach these areas and there will be floating boat shops on each sides of these paths that would be used to sell goods.




In this unique floating market in West Bengal, merchants are selling their goods at reasonable rates so that all types of customers can enjoy shopping in this market.

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