Enticing feature of celebrity endorsement in fashion product promotion

 

Tagline: Fashion reveals the language of celebrity

Fashion industry thrives through producing glamorous merchandizes in marketplace to beat the rivals. There is a huge significance of sponsoring fashion products in captivating style. Leading fashion companies approach celebrities to market their newly launched fashion items to enhance brand image among customers. Celebrity endorsement has prominent and powerful promotional strategy for companies to thrive in global fashion platform.

Celebrity endorsement strategy is popular since last several decades to recognize brands and leave positive image on targeted customers. It also differentiates brand from other company’s product through celebrity's image and status. Several giant fashion companies engage a celebrity to communicate attractive features about products, certify brand and magnetize customers through his/her inspiring personality. Celebrities have ability to motivate customers and arouse desires, expectations and imaginings for fashion products. Celebrities can create strong bonds with consumers.

Fashion products need appealing characteristics therefore companies make huge investment to involve celebrities for recognition of brand in fierce competitive environment. Celebrities are influential and create unforgettable impact on customers.  In fashion industry, global brands are abundant that pushes companies and endorse celebrities for their product promotion and grab global customers.

Several examples of celebrity endorsement can be revealed:

Young Bollywood celebrity, Alia Bhatt endorse international luxury brands and global brand ambassador for Gucci. She sparkles in luxury fashion through her stunning outlook and magnetism voice.  Celebrity entry to marketing products escalated huge sale of products as their persona leave magnificent impact on targeted customers.

The charming face of renowned celebrity, Aishwarya Rai Bachchan in promoting international beauty brand L'Oreal Paris, luxury Swiss watch brand Longines, and De Beers Diamonds throw splendid effects on customers.

Globally recognized and great player of tennis, Roger Federer, sponsored the wealthy luxury watch brand Rolex and became a Rolex ambassador to allure customers around the world.

Celebrities are popular charm among people and may positively influence the brand to recognize the enticing feature of fashion items.

 

Final thought: In competitive business market, the fashion industry observed fascination of celebrities. Celebrity endorsement is a powerful marketing campaign in fashion industry to increase the buying trends through transforming mindset of consumers. Nowadays, leading fashion companies such as “Lakme” embrace tactics of promotion through celebrity endorsement. This strategy conveys strong message to buy and generate awareness of brand.

Important note: Above article is created on the basis of experience and environmental inputs. Topic analysis is an expression of writer. Writer is not responsible for any disagreement.

 

 

 

 

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