Window shopping to real shopping: Effective Business mantra


In globalization period, marketers and business companies circulate their innovative, trendy products all over the world. In market, shoppers find huge range of products therefore it is difficult to decide which one is suitable for them. Window display allures existing and new customers. In present situation, most of the visitors involve in window shopping. It can be online or offline to compare prices, quality, quantity and other features according to the suitability of shoppers. In window shopping, customers can closely look at the displayed products over the racks, shelves and mannequins and include them to wish list. Then decide which item is to purchase currently or in next visit.  It definably save sufficient amount of money.



There are several merits of window shopping. First of all, window shopping is hand free shopping. Buyers can visit shops in mall without carrying “heavy” shopped, plastic bags.  Through Window shopping, people get many inputs of latest designs, trends and quality of desired and other items which inspire them to apply in other parts of home. Shoppers can collect good data for real purchase through roaming in different showrooms in mall or shopping centre.  
Sometimes, in window shopping, people watch innovative items and get attracted. As a result, they make decision to buy as it may fulfil their other needs.

Display items in showrooms really entice many customers which may convert into real shopping. This tactic is first point of contact with customers. Once customers watch items in display, sales person of showroom motivate them to see the products physically and offer discount if any to attract them. It is well realized that window shopping is effective advertising channel which elaborates the business items of shop and gives the consumer an idea about the brand. Numerous business survey reports signifies that consumers are enthuse to visit showroom to and acquire information from window displays.
In order to motivate customers to choose the product from window display and make purchase decision, shop owners must intelligently select the site, window and sales promotions to induce customer to do shopping.

With many advantages, window shopping make customers to be addictive and they may go for impulsive buying. In volatile market, prices are fluctuating. It happens in window shopping when customer watch many products and select to buy in future in anticipation that prices will be lower but suddenly in next week or so cost go up. This is a major drawback of window shopping.

To rewire the attributes of window shopping that result in real shopping, it is well accepted that window shopping is the key method to comprehend the latest and needed products and it is hassle-free for customers. Customers must go for window shopping to collect data about price, quality, latest trends, and durability even though they buy specific items. It will help to take decision next time for other products to purchase. Window shopping is highly beneficial for expensive products like jewellery, designer attires, toys, electronic products. It will help customers to make actual purchase in festive season. Lastly, it is concluded that window shopping is joyful experience without any investment. People usually plan window shopping to know about fashion, new arrivals or gift items for future. In Internet epoch, customers find range of items in website and they enjoy real shopping in fraction of time.

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