Digital transformation of graphic design



In technology age, it was found that computers and the internet technology transformed the lifestyle. The progression of graphic design for digital marketing is constantly ascending. The Internet technology has changed the way that designers find motivation for their work.



The visual effects of graphic design is exciting for companies to thrive in marketplace. In corporate sector, with the initiation of modern technology graphic designing transformed from manual to automatic. Huge number of artists implement their strategies in graphic design and graphic arts using array of tools. Contemporary designers emerged in the 20th century, and they discarded conventional tactics. This modern wave generated a new art, "art noveau" which incorporated areas like architecture, drawing, furniture, ceramics, jewellery, engineering and novel tools for the development of graphic design. This is pioneering style of graphic design with the emergence of World Wide Web. These Webpages enable the designer to communicate effectively with clients and companies can effectively represent their core business to targeted audiences with graphic and emotional effects.

With the brainchild of the computer interface in the decade of 1950, the design world shifted in the graphic design works, where tools and technologies waved the penetration of computers and digitised audio-visual images into numerous facets of cultural production from art to sound to image, multimedia to computer games and in publication. With the technical revolution, the role of graphic designers also changed such as broadcasting the messages efficiently to customers through graphic tools. They are accustomed with computers as core design device. Graphic designing has great impact on hotel industry. It is the incorporation of creativeness, technology and correct graphic and web design tools that made business world to be prominent.


In final words, technology continue to transform the style and process of graphic design. It is well perceived that there is massive impact of digital technology in creation of graphic design.

Yoga helps students to lessen mental pressure of exams

There are visible benefits of yoga for students to relieve stress, anxiety, depression, insomnia, digestive syndrome and other mental strain of studies and exams. It is observed that extreme study pressure during exams, students undergo numerous mental problems. They develop unhealthy lifestyle and have poor nutritional intake that adversely effect on their physical health and lower the performance in exam. In modern age, pupils face lot of mental strain due to a highly competitive environment and work culture. Peer-pressure, examination pressure, long study hours, unbalanced eating habits are prime causes of a worrying lifestyle.


Yoga has positive impact on the health of students when they are in intense pressure. The practice of Yoga can help students to overcome mental problems and lead a healthy lifestyle. Students must get benefits from regular yoga practices. Yoga helps to improve academic performance through relieving mental pressure. Through meditation, students get relieve from stress and they throw out negative thought about studies and exam results. Proper yoga exercise improve memory power to learn academic lessons such as Ashtanga Yoga and Kundalini Yoga for 20 minutes a day. Another positive aspect of yoga practice is that it improves concentration. Students can focus on their studies more to get desired academic results. The yogic principles inspire the human mind to focus on one thought while mildly remove distractions of studies.

Correct and regular practice of yoga improves posture of students which reduces back pain due to long hours of studies during exams. Yoga facilitates students to become aware of body and train muscles to align correctly.
During exam sessions, students must practice some yogic exercises.
The first one is Surya Namaskar. It is a stimulating technique in yoga, and composed of 12 postures which help to influence the working of different organs and glands present in the body.
Another recommended asana is Matsyasana, also called fish pose which improves blood circulation to the head.  This asana helps in relieving stress in the neck and in the back area.
Kapalbhati also helps in reducing mental stress and anxiety due to exams. This is a technique of pranayama as well as a process of cleansing of body system and is part of the Hatha Yoga. Padmasana give relaxation to students. They can relieve muscle tension because of sitting and studying for extended periods of time.


Yoga practice decreases the pulse rate and respiratory rate. It makes stable automatic nervous system and lesson blood pressure and enhances cardiovascular efficiency. Yoga normalizes gastrointestinal function and endocrine function. It helps in normalizing sleep also.

To recap, yoga practice is must for students in today’s fierce competitive environment where students face lots of challenges in their academic arena. It is natural way to relieve mental pressure and perform excellently in exams. 

Master stroke in political success


Politics is entrenched in global society. With time, it changes its face drastically. At national level, several influential leaders build their political parties to gain power, recognition and personal enhancement.

While contesting election, political parties implement novel and innovative policies to allure voters. But to gain huge success in this process, political parties must comprehend the psyche of voters in particular region where they have implanted their contestant.



Instead of giving impressive commitment to voters, parties must do ground work in reality so that voters realize direct benefit. They can get feedback through conducting surveys. These proven techniques lead to success and there will be soothing political environment. In this way, political leaders will experience global recognition. In electoral campaign, political parties must address to all factions equally to grab attention of voters. Voters generally hate candidates that look fake, forced, or exaggeratedly planned. It is imperative to be authentic in political approach.

Online media is strong headway to attain political goals. It is highly suggested to seriously well connected with voters online so that they feel honoured when political team reply to their queries or issues. Political parties need to make groups in major areas and must reply genuinely to voter’s queries or requests on social media. It aids them to satisfy voters and win their confidence.

Profoundly appraising the vital strands of political success, it is apparent that dedication, honesty and eagerness to outshine political rival is imperative to build strong base in political dais. Political parties need to fix their mistakes and coping with shifting present environment where voter preferences and requirements change. If constructive political agenda is not formulated and poorly designed and low pitch speeches give the impression that leaders are just doing formality and contesting election for lucrative business or personal gain then voters kick out that political party from political stadium. For historic victory, potent political polices and pressing campaign is must.


IMP: This article is based on creative and personal views of writer. Writer is not responsible for any disagreement.


Role of Psychology professionals in IT field


Psychology study and knowledge is embedded in IT to produce lucrative outcome in business. Information Technology is a swiftly changing and electrifying arena of modern world. Companies heavily rely on information technology to perform their major business functions.



In technical age, consumers vastly use mobile devices to shop online and there is a high demand for trained professionals who are able to effectively manage information systems. Ingenious software applications that are effective and practical is a vital requirement for managers. To successfully conduct business in information and technically driven environment, adroit psychology professionals are required.

Psychologists scrutinize how people perceive the world, structure their thinking, solve problems, and interact with other people and other constructs. Notions such as perception, cognition, personality and social behaviour are all principal building blocks of the psychological studies which are applied in business to accelerate at great pace.

Proclamation stated by many intellectuals that cognitive science offers scientific basis for advancement in information technology. Experts in Psychology are adept in measurement, and the assertion of some that cognitive science. Such abilities offers the scientific foundation for progressions in information technologies. It is assumed that psychology serve as a dominant discipline to progress information technology.

To bind up, Psychological expertise and Information technology are blended to produce positive impact on business performance and society as a whole. It is documented in academic literature that Psychology is the science to study human behaviour and mental processes. Whereas, Information Systems is the execution of application-based digital communications and computing technologies.

Yoga therapy for severe psychological disorder

Yoga is fundamentally a practice. Yoga therapy is beneficial for life threatening mental disorder like bipolar disorder, schizophrenia, obsessive-compulsive disorder, Alzheimer disease, Post-Traumatic Stress Disorder, Parkinson’s diseases, and attention deficit-hyperactivity disorder.

Patients of Bipolar depression show symptoms of irritability, guilt, impulsive mood swings, and feelings of restlessness. People with bipolar depression also tend to move and speak sluggishly, sleep a lot, and gain weight. Additionally, they have tendency to develop psychotic depression, a condition in which they have lost contact with reality and to experience major disability in work and social functioning. In Obsessive-Compulsive Disorder, patients experience recurrent, invasive thoughts or repetitive actions that are understood to be irrational and unnecessary. These periodic, aggressive thoughts, called obsessions, and uncontrollable, repetitive actions, called compulsions. These thoughts cause the person significant stress and disturbance in their daily life.



Schizophrenia is basically a psychotic disorder in which persons suffer from disordered thought process, hallucinations, and delusions and there is impaired social and professional life. It is a brain disorder that can be devastating. Parkinson’s mental disorder is a progressive neurological ailment that results from degeneration of syndrome in a region of brain that controls the movement. This degeneration creates a shortage of the brain signalling chemical known as dopamine causing the movement impairment that characterize the disease. Alzheimer disease is a condition in which the brain slowly shrivels and die. Nerve cells in the brain stop working and brain signals that are essential for life do not function properly. It starts with mild memory loss. Attention-deficit/hyperactivity disorder is a neurobehavioral illness due to a blend of inattentiveness, distractibility, hyperactivity, and impulsivity. Attention deficit-hyperactivity disorder can be major ground for academic and school difficulties and results in emotional and behaviour problems in adolescents.


Yoga therapy for severe psychological disorder:

Yoga is a natural treatment of psychological disorders as it focuses on mind, body and spirit. It is well recognized that practice of Yoga lessens the impact of traumatic experiences. Females who have been ill-treated, military personnel who have gone into battle with enemy fighters, generally grip in Post-Traumatic Stress Disorder. Patients with PTSD repeatedly experience nightmares and flashbacks. Yoga practices give mental relief. It is observed that when modern mental and pharmacological treatments have unsuccessful, Hatha Yoga has been effective in decreasing PTSD symptoms.

Yoga therapy is also given to bipolar disorder and it can control mood shift of patient by bringing more consciousness to the fluctuating moods. Yoga asanas bring awareness to the body and mind. The yoga Practitioner learns that the moods or any sensation of the body and mind are momentary. He/she develops self-awareness that helps control some of their manic tendencies.
Practice of asana can decrease depression, anxiety, anger and neurotic symptoms. Pranayama is helpful in controlling breath, which stabilise and improve the activity of the brain. Other yoga practices like Meditation and yoga nidra can give relaxation and self-control.

Yoga techniques are useful in lessening the impact of serious Alzheimer disease. It is described as a progressive neurologic disorder that affects the brain and results in cognitive impairments such as Forgetfulness, Recent memory loss, Difficulty learning, Deterioration in personal hygiene and Inability to concentrate, problem in communicating and abstract thinking. Sahaja yoga improves neurocognitive functions in patients with major depression, Pranayama improves verbal and spatial memory scores, Combination of aerobic exercises and yoga improve cognitive and psychological functioning in the elderly people. Parkinson’s disease is also treated by yoga practices in which person shows the symptoms of dementia, depression, sleep disturbance, and hallucination. Lower limb and hip strengthening practices such as Uattana padasana, vakrasana, lumbar stretch, cycling in supine assist in balancing the posture. For Attention and concentration, better yoga approaches are pranayama and chanting. To Improve Motor skills and Self- care, Sukshma vyayama – shakthi vikasaka practices are helpful.


Finally, it is addressed that severe form of psychological disorders lessen the chances of survival. Yoga option is good to reduce the symptoms of such life threatening mental ailment and make life smoother. 

Cheating in exams – A self-destructive Virus


In fast life, all of us want to achieve our career objectives instantly. In academic career, pupils are not mature and misguided by fraudulent. They involve in some academic misconduct such as cheating in exam, doing plagiarized assignment or writing fake practical reports. The most common is cheating in higher secondary Board. In this period, there is an enticement to cheat in exam due to pressure to score high and perform better in subjects. Therefore, many schools have made strict policies on academic deceit.



It is well perceived that cheating in exam is short term gain. Students are unaware of negative consequences of such misconduct as it will stagnate the academic knowledge, lower the performance in future or even hamper in exploiting golden career opportunities in life.

Cheating in an exam can result in severe consequences like punishment imposed by school. Students may be expelled or dismissed from high school or college. These are the short term negative impact of cheating in exam and can be rectified if sincere efforts for academic success are made.
Both students and teachers must be aware of the most dangerous consequences of cheating that can spoil whole career and human living. Cheating of any kind in exam lowers student’s self-respect and confidence. If societal members come to know about this misconduct, then student will lose his/her respect and trust. Cheating in exam is not a onetime wrongdoing. If students get success in one exam, they are enthused to do repetitively. In this way students lose their personal integrity that is difficult to revive.

Cheating in test and exams restrict student’s learning and academic grooming which will later impact on logical thinking and problem solving ability. These habits may make life hell when there is huge financial or academic loss due to such poor habits. At early academic stage, child learn and explore the things itself which is the groundwork for future learning and understanding of theoretical concepts and practical training.   Basic learning will help students to shape bright career and settled life.

Many intellectuals have stated that when students constantly steal the content of other author’s and produce as their ideas, may deteriorate logical thinking which is the booster for healthy brain. Their creative skill will worsen every time they counterfeit. It is observed that students who get involve in cheating exam, may lose sense of responsibility. They develop a feeling that they can accomplish their educational goal without any effort. Such mental thoughts are the downward steps in their academic life. In any company, employers discourage or do not like employees who put their work on other’s shoulder.

There is immense role of parents to guide their kids to avoid cheating in exams otherwise they will set a dark future of their child. Parents need to tell the child about relevance of moral act in academic life. Students must be aware that honesty and integrity are vital to realize their career ambitions and get success in life.


In concise words, cheating in exam is just like poisonous worm that can degrade the mind and hamper learning which is the basis of developing brilliant future. Both teachers and parents need take initiative to prevent students for cheating otherwise they will develop sluggish and incapable future folks. 

Artificial intelligence: Surpassing human mind

Artificial Intelligence is rapidly emerging arena of engineering with an intent to equip machines that can act and respond like humans. Artificial Intelligence is the science and engineering to make intellectual machines, mainly intelligent computer programs. It is associated with the analogous task of using computers to comprehend human intelligence. Artificial Intelligence is the subdivision of computer science which deals with intelligence of machines where an intelligent agent is a system that takes actions which maximizes its probabilities of success.

In early phase, artificial Intelligence focused on developing programs for game playing. Modern AI involves several tools and techniques human like reasoning, learning, planning, and language and pattern recognition. It can be said that the vital principles of AI include such cognitive factors like rational, knowledge, communication, perception and the ability to move and manipulate objects.

Artificial Intelligence methods can be segregated into two categories: symbolic Artificial Intelligence which focuses on the development of knowledge-based systems (KBS) and secondly, computational intelligence, which includes such methods as neural networks (NN), fuzzy systems (FS), and evolutionary computing.

Major Artificial Intelligence areas are Expert Systems, Natural Language Processing, Speech Understanding, Robotics and Sensory Systems, Computer Vision and Scene Recognition, Intelligent Computer Aided Instruction, and Neural Computing.

Techniques applied in artificial intelligence are Neural Network, Fuzzy Logic, Evolutionary Computing, and Hybrid Artificial Intelligence.

Advantages:

Artificial intelligence has many advantages above the natural intelligence. It is more permanent, reliable, less expensive, has the ease of repetition and distribution, can be documented and can perform certain tasks rapidly and better as compared to the human.

Key goal of Artificial Intelligence is to develop working computer system that truly capable of performing tasks that require high level of intelligence. The programs are not necessarily meant to imitate human senses and thought processes. Indeed in performing some tasks differently, they may actually surpasses human capability. Psychologists are concerned with working of human mind, the cognition process that drive human behaviours. Similarly, scholars of Artificial Intelligence have espoused the models of thinking and learning from psychological concepts.

Recently, immense progress in visible in the arena of Artificial Intelligence. It has influenced the industry in factory automation, programming industry, office automation, personal computing, education and social change. Some visible examples of artificial intelligence are flying drones which ship products to customer’s home, though it is on a test mode. They indicate dominant machine learning system that can convert the environment into 3D model with the help of sensors and video camera.  Another example is Echo initiated by Amazon which has great features. It is revolutionary product that enable the customers to explore high range of information, fix an appointments, shop, control lights, switches, thermostats, answers questions and many more.

To wrap up noteworthy facts about AI, it is perceived that Artificial Intelligence is gaining significance at great pace as it has improved the human life in many areas. Artificial intelligence has greatly enhanced performance of the industrial and service systems.

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