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Paragliding: Exhilarating sporting activity

Sporting events always captivate youngsters and other age groups who can participate. Many of us are excited to explore the facts of flying in the sky. Human’s invention of aircraft, gliders made the dream true of such people.   Paragliding is the frivolous and competitive sport of flying.   In this recreational sport, participants feel like hovering in the sky. This sport looks like to hang gliding but exactly it is not. Paragliding has gained huge popularity among numerous adventure sports. Paragliders are light-weight, foot-launched aircraft that are built on a non-rigid frame. Paragliders typically have weight of around 12 to 15 kgs and can be effortlessly packed into a backpack. The wing of the paraglider is made of rib stop nylon cloth and the wing of the paraglider is maintained by the flow of air across it. The wing forms the cover and the pilot sits under it and is held in place by a harness. The aircraft is manoeuvred using two lines called the brake line...

Crowd sourcing: An effective marketing tool

Crowdsourcing is explained as the process of getting work or funding from huge group of people in an online portal. The elementary notion of this term is to use colossal group of populace for their skills, thoughts and participation to create content or help to facilitate the development of content or products. When marketers run crowdsourcing campaigns through online sources, it may transform the brand perceptions and behavioural intentions of nonparticipating clienteles. Crowdsourcing operates as an effective device to access this mutual intelligence or external capabilities. Crowdsourcing demonstrations the talent, creativity of large pool of people in bringing knowledge to companies. Crowdsourcing can be used in several marketing operations such as product development, advertising, advancement as well as market study.     Crowdsourcing has three major elements that include crowd, outsourcing, and social web. The crowd used in crowdsourcing is an online, indefin...

Factors that trigger Ailurophobia: fear of cats

Ailurophobia is a category of particular phobia. It is a tenacious, irrational fear of cats. People who grip under this disorder fear from cats up to the extent that they cannot stand in the presence of cats. There is no generally specific ground for developing ailurophobia. But it is said that early life traumatic events that involved cats may lead to this disorder in humans. It has been observed that ailurophobia often begins in childhood and can develop into phobia including common anxiety and panic symptoms which can lead to severe panic attack. Among various factors that trigger ailurophobia, genetic factors prompt certain people to the extreme and irrational fear disorder. Research reports testified that there are greater chance of Ailurophobia disorder in the parents, children and siblings of a person with the phobia of cats than in relatives of someone without the fear of cats. This phobia can also be experienced by person having combination of increased interna...

How dangerous is sudden loss of vision

If a person experiences sudden loss of sight, it is a warning signal of serious medical condition. They need to visit general practitioner at the earliest. Temporary loss of vision in one or both eye should not be taken lightly. There may not be problem in the eye, but this medical condition can emerge due to ailment of the heart, circulatory system, or nervous system. Head injuries and other diseases may directly impact on the blood supply, nerves, and tissues of the eyes. Temporary blindness in one or both eyes is also denoted as transient loss of vision, eye stroke, or amaurosis fugax. Amaurosis fugax can occur from different causes. One cause is when a blood clot or a piece of plaque blocks an artery in the eye. The blood clot or plaque frequently travels from a larger artery, such as the carotid artery in the neck or an artery in the heart, to an artery in the eye. Symptoms : A sudden loss of vision must not be considered as total blindness. It can occur in one ey...

Typical irrational fear of man: Gynophobia

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Gynophobia is basically irrational fear of woman in men. It is termed as emasculation as men experience fear due to being humiliated by women. Emasculation refers to deprive a man of his manhood or male individuality. Men grip under gynophobia may develop disgust against their own mother, sisters or other female family members. The gynophobia restricts them to involve into any type of relationship with women. Persons exhibit range of symptoms when they suffer from gynophobia : -       An instant, overwhelming fear or worry or terror when they think about women -       Their fear of women is unjustified or overstated but the fear is uncontrollable. -       They may experience anxiety as a women get physically closer to them. -       They are unable to do daily activities because of fearful feeling of women. -       They may feel stomach disturb...

Emotional branding: revolutionary initiative to enhance product marketing

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In fast consumption-driven economy, companies engage their targeted consumers in unique ways to flourish in the market. The core success formula in fierce competitive environment is branding a product as it creates added value for the consumer as well as the company . Emotions play vital role in marketing. An emotion is a mental and physiological state related with range of feelings, thoughts, and internal or external behaviours. Emotion is a process, in which the perception of a set of stimuli, allows a mental assessment that enables consumers to label and recognise a particular emotional state. Emotional branding concentrate the significance of emotional link between the firms and the consumer affected by the system of the characteristic values and needs of modern consumers, which develops a new symbol consumption culture. Emotional branding is a modern phrase in marketing communication that denotes to the process of enhancing brands and companies that attract directl...

New business venture: Green consultant as a profession

Green Consultancy is becoming significant as future is relied on green technology and majority of business firms today going for green machinery. If candidates have skill and knowledge of energy-saving, they can choose a career as a green consultant. This is one of the exceptional career option and there is no tough competition. In present highly polluted environment, going green and living in an environmentally responsive manner is necessity. Large number of individuals and businesses are moving towards green consultancy and devising policies to reduce their carbon footprint and lessening their use of the earth's resources. If candidates have a lust for the environment, are creative and keen to learn new ways to conserve and recycle, and love to teach others about the environment, they can opt a green consultant.   There are numerous benefits to become a Green Consultant. Green consultant will benefit the environment. They have a broad target audience and can ...