Festival sale: how beneficial it is for customers



Deepavali festival is most auspicious and important religious ceremony for Indian populace and NRI from all over world celebrate with religious tradition and fervour. In this festive season, business companies and marketers channelize appealing marketing campaigns for their products and services whether it is real estate, mobile company, garment industry, jewellery business or food, furniture and retail market. Masses of business firms announce attractive offers to targeted customers in terms of sale, discount, gift options and many other. Companies launch wide array of products in Deepawali as there is a great enjoyment, exhilaration and cheerfulness among all customers to get benefit from purchasing large pool of items. They allure customers through promising to provide superior quality products at low prices. They broadcast buyback offer, low initial payment, low interest rate etc.


Generally, people plan shopping in festive season to get trendy items of their choice and requirement and they have impression that sale offers from showrooms and companies may be highly advantageous and wrap in their budget.

In technical savvy community and cutthroat competition, many merchandizers have really good policies for consumers. But it is an alert for all consumers to comprehend the attractive offers of companies before inclining to purchase items or services as their hard earn money must be spent in proper way. Most of us are magnetized by investment schemes, special offers and gifts offered by myriads of companies in various industries. And people usually do bulk purchasing even though they don’t need items at that moment due to cheaper rate and effective schemes. They even go beyond their budget in buying process. Companies nattily escalate their sale and generate huge revenues through their astute schemes and offers in auspicious occasions like Deepavali. 



Few instances can be cited:

Some times in showroom, it is written up to 80 % discount. When customer go to purchase, sales representative inform them that customer will get 20 or 30 % only. In this way, customers are discouraged as they spend lots of time in selection and quality check of the product. Many times, shop keepers offer gift vouchers and when customers ask for redeem, they tell that it will be accommodated in next purchase or sometimes it is expired.

It is not the case of renowned brands as they retain high level to satisfy existing customer and build long term relationship. But some showrooms may offer products and services which may not be according to requirement of customers.  

Consumers today are slightly aware of bogus merchants but they may be defeated by temporary offers by firms who conduct fake marketing for their products and services. Therefore, customers first focus on their necessities, budget and then do extensive research on products which they have plan to buy in festive season. There are several duplicate and fake products in market during such occasions and sellers may swindle customers through their smart talkative power. This may also tarnish the brand of popular and leading products.

Customers through their brilliant purchasing can enjoy Deepawali celebration and give real meaning to their life. In festive season shopping, massive discount is offered by online companies as well as physical market. Buyers can make best deal through comparing prices, exchanging their old items with new one and chase products that will be useful for future.



Very important: Customers must make number of queries before buying a product and if seller deviates from their offer or words, it is a warning signal that their products are not authentic. Before purchasing, customers are recommended to perform market survey. Because some times, new business entrants offer quality products with highly reasonable price. Therefore instead of going to established market place, customer may get premium products in nearby market or shops. These trends must be comprehensively checked by customer at their end.  It is highly significant to develop good bargaining power in order to get genuine items and if you are not in too much hurry. These days, marketers also keep on modifying their strategies as per requirement and choices of customers. 
Important: This article is an expression of writer on the basis of experience and available information. Writer is not responsible for any disagreement

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