Awareness of Email Security to secure sensitive information

Today, we have entered to digital world. At this platform, people have many options to communicate personal as well as business messages to gain success in career and at family front. Among all cyber tools, email is gateway to thrive in business world. It is a priority for all leading business firms and persons who want to converse with their family members.

In the epoch of globalization, there are mounting menace of hackers, viruses spam, phishing, and identity theft. It is imperative to widen knowledge about email security to secure business or personal information.

Email security is expounded as the united measures used to shelter the access and content of an email account or service. It permits users or companies to shield the overall access to one or more email addresses/accounts.

An email service provider executes email security to secure subscriber email accounts and data from cyber offenders.

Companies can manage their email security in following way to protect from cyber-attacks:

-      Offer rigorous training to company’s employees in IT security.

-      Employees must be given instruction to delete old emails.

-      It is better to Encrypt email to avoid becoming victim of cyber crooks.

-      Be alert while creating password. It must be complex but easier for user.

-      Users must install comprehensive security software.

-      Company professionals must share their e-mail address with only trustworthy sources.

-      It is recommended that users must take utmost care when opening attachments and downloading files from friends and family or from unknown e-mails.

-      It is not advisable to respond spam e-mail.

-      It is strictly suggested that users should not enter their personal or sensitive business information into a pop-up screen.

To secure emails, it is vital to adopt multiflorous techniques. There are some security measures that provide email security such as Strong passwords, Password rotations, Spam filters, Desktop-based anti-virus/anti-spam applications.

Email security is essential in all organizations. For example, in banks, Email alerts are sent to customers. Email and SMS alerts are designed to keep updated with payments, withdrawals and transactions on their business accounts. Therefore multilayer security is must to bear great monetary loss.

To recap the dialog, it is a pressing need to know about email security to create protective covering for sensitive data. People can beat the challenges of security threat through espousing several techniques of securing emails. It is well recognized that electronic mail systems offer a quick process of data sharing and are used in numerous commercial and industrial locations. People must generate awareness about functioning and shielding of emails to thrive in business and personal life.

Develop healing power to conquer mental wounds

We as a human have to struggle immensely to lead healthy life. Stress, anxiety or other mental disturbances are the part of life and Humans are endowed to survive through beating these distressed and upset conditions. In such situations, people may feel nervous and their sleep patterns are also get disturbed. Stress in life is natural reaction to a shocking event or unexpected dialogue in office or personal settings. People normally overcome mental disturbances through their brain power or involving in social or spiritual acts.

But some people have weak psyche and they develop a mental dysfunction when exposed to such appalling events. These situation trigger negativity in person and it shapes in the form of mental wounds.

Mental wounds can be explicated as psychological conditions that results from an upsetting event and interfere with an individual’s normal ability to function. This includes array of conditions such as stress, depression, anxiety, posttraumatic stress disorder and adjustment disorder. The events which cause a mental damage can be sudden and traumatic happenings.

There are myriads of events occur in our personal and work environment that make us upset for prolonged period. During this period, we are unable to function in normal way and people around us give so many expert advices such as forget it, involve in other activity or go for pleasant trip. These are helpful but if the ground of mental wound is intense, it infects our psyche and we have to explore constructive remedy. It is a natural ramification that our mental state is not responding in normal mode under stress in odd personal and social circumstances. It does not mean that every such persons are abnormal. Everyone can conquer this negative mental feeling through developing will power and regain strength to outshine their mental abnormalities which emerge due to temporary harmful triggers in society.

Generally, people recover from mental wounds. It is necessary to recognize the major causes of emerging negative situation that leads to mental injury.

People must comprehend that they are not in abnormal state and have potential to cope up with situation that prompt mental wounds.

The best way to get rid from mental wounds is to appraise inner knack and exploit it through various means such as, if a person is well adept in software skill, he /she must engage mind to explore or innovate technology that can be beneficial for society. If person has mastery over writing talent, he/she can create a blog and express feelings. The main intent is to throw out mental garbage and shine as a talented entity in their domain. Even though person do not get success in performing in these activities but self-appraisal and appreciation may boost self-confidence and self-respect in mind. These are mental health tonics that will aid in maintaining mental homeostasis of person.

Another effectual means to heal mental wounds is adopt the practices of mediation which was sparkled through Indian saints and flashed its rays in whole planet. Meditation helps to develop understanding of the holy and mystical forces of life. Presently, mindfulness meditation is frequently used by global populace for relaxation and stress reduction. People who regularly get involved in meditation are not prone to mental injuries caused by traumatic events. They can easily wipe away stressful feelings and enlighten with internal concord. There are many emotional benefits of meditation such as acquisition of a new standpoint on worrying situations, developing skills to manage stress, increasing self-awareness, focusing on the present and plummeting negative emotions.

We cannot deny the significance of music in healing mental wounds. Psychological researchers have performed innumerable studies to examine the impact of music on healing of mental illness. Listening to music can have an immensely relaxing effect on minds and bodies of mentally disturbed people. Music serves as an effective distractor from unpleasant events and absorb our attention to develop positive outlook towards life.

To extract the essence about mental wounds, it is advised that these are temporary phase of life in people and befuddle them for a moment. Mental wounds experienced by person as a repercussion to unpleasant or traumatic events. These distress and anxious attacks on humans make their personality feeble and sometimes they become a victim of grave mental ailment. People have ability to overpower these mental state through sincere efforts to erase from their mind. They can espouse numerous tactics to become normal. It must be remembered that we have got precious life in the form of human. It is our great responsibility to retain its dignity to honour supreme powers that empower us to breathe on this earth.

Important note: This article is penned by Ragini Sinha. Any resemblance of scenarios is just a coincidence. Some advises reflect the inner views of writer. Writer is not responsible for any disagreement.

Protect from Phishing while using internet

In technically progressive age, communication system has made revolution. People as well as multinational firms have adopted internet technology to interact with global audiences. Email is embedded in the lifestyle of users. Advent of internet tools offers exciting opportunities for users but it also raised numerous security challenges. In the web of security threats, phishing attacks have interrupted the smooth functioning computers and users have to bear huge loss in terms of money.

Phishing is a deceitful type of internet identity theft that intends to steal highly sensitive information such as bank account passwords and credit card information from users. Phishing is also termed as brand spoofing, carding. In general view, Felons use phishing attacks to entice the unsuspecting into visiting a deceitful web site, calling a fake phone number, or downloading malicious software, expressly to access subtle data. Phishing tricks are noticeable in present scenario and great concern for computer security personnel as such attacks have been mounting at great pace.

Phishing is common deceitful tactics that has severe information security challenges for users as well as companies. Hackers use diverse techniques such as email, social media, phone calls, and other form of communication to access passwords, credit cards, or other sensitive information. In this way, they can to steal valuable data. Business companies have to face unimaginable monetary loss due to phishing.

Phishing email messages, websites, and phone calls are intended to grab coinage. Cyber crooks perform this by connecting malicious software on user’s computer or stealing personal information of his/her computer. Cybercriminals also use amalgamation of social engineering and technical spoofing techniques to motivate users to share sensitive information. 

There are certain security measures that businesses or users must espouse to avoid falling victim to phishing attacks.

Attackers use various phishing techniques to fetch sensitive information:

-      Inserting a link in an email that redirects company employee to an unsecure website that demands sensitive information.

-      Another phishing attack can be done through installing a Trojan via a malicious email attachment or advertisement which will allow the stalker to exploit loopholes and find sensitive data.

-      Spoofing is also a type of phishing in which stalker address in an email that looks as an authentic source and request sensitive information. In this way, intruders gain access to one's bank account, computer system or to steal personal information, such as passwords.

-      Malware is kind of software intended to infect user’s computer without their knowledge. Malware is used to obtain personal information, send junk email, or spread more malware.

-      Attackers also steal sensitive company information over the phone by mimicking a giant company vendor or IT department.

-      Clone phishing is used by cyber criminals to attack on user’s computer. In clone phishing, hacker tries to clone a web site that victim frequently visits. The clone web site usually asks for login identifications, imitating the real websites. This will allow the assailants to save these identifications in a text file, database record on his own server, then the attacker forwards his victim to the real websites as authenticated use.

Attack Sites are websites that try to infect computer with malware when you visit. These attacks cannot be detected easily even a site that looks safe may be secretly trying to attack user.

Useful steps by users to protect itself against phishing:

Preventive measures must be adopted to evade phishing attack on computer.

-      Organization have responsibility to conduct training program educate their employees and run mock phishing scenarios.

-      As a preventive action, it is important to deploy a SPAM filter that detects viruses, blank senders.

-      To avoid phishing attacks, users or company’s cyber security professionals must maintain all systems with the latest security patches and updates.

-      It is advisable to install an antivirus solution, schedule signature updates, and monitor the antivirus status on all equipment.

-      Users must deploy a web filter to block malicious websites and encrypt all sensitive company information.

-      Convert HTML email into text only email messages or disable HTML email messages.

Phishing is solemn security threat in electronic communications that attempt to steal personal data and password. It is in practice since last few years and users easily fall victim in responding to persuasive emails of cyber offenders. These cyber crooks are continually successful in their goal as users still not aware of modern techniques of computer or due to illiteracy of some computer operations. Phishing practices permits the attackers to steal the sensitive user information competently. 

Effective human resource strategy is a synonym of success

Any organization can progress and retain superior status in international market through formulating effective human resource planning. Human Resource Management is a comparatively novel slant to manage personnel in organizational setup to effectively compete in market. Employees are esteemed asset of and resource in this approach. It is concerned with the people aspect in management of an organisation. Since an organisation is cluster of personnel, their attainment, polishing of skills, inspiration for higher levels of accomplishments, are important activities in the domain of HRM. Abundant of literature denotes that human resource management practices contribute to prolifically attracting, developing, motivating, and maintaining a high-performing workforce that result in organizational success.

The process of Human Resource Management comprises of four key activities that include acquisition, development, motivation, and maintenance of human resources.

The prime motive of human resource management is to contribute to the realisation of the organisational goals. Objectives of human resource management can be briefed as under:

-To safeguard effective utilisation of human resources, all other organisational resources will be resourcefully utilised by the human resources.

-To begin and maintain an passable organisational structure of relationship among all the members of an organisation by dividing of organisation tasks into functions, positions and jobs, and by defining clearly the responsibility, accountability, authority for each job and its relation with other jobs in the organisation.

-To create maximum development of human resources within the organisation by offering prospects for advancement to employees through training and education.

-To guarantee respect for human beings by providing various services and welfare facilities to the employees.

-To guarantee understanding of individual/group goals with those of the organisation in such a manner that the employees feel a sense of promise and faithfulness towards it.

-To recognise and satisfy the needs of individuals by providing various financial and non-monetary rewards.

Human resource management assumes the following activities to accomplish organizational objectives:

1. Human Resource Planning, such as determining the number and types of employees necessary for different positions in the organisation.

2. Recruitment, selection and placement of employees.

3. Training and development of employees for their efficient performance and development.

4. Assessment of performance of employees and taking corrective steps such as transfer from one job to another.

5. Inspiration of workers by providing financial spurs and possibilities of promotion.

6. Compensation of employees. The employees must be given appropriate salaries and fringe benefits to live peaceful life and to encourage them to display good performance.

7. Social security and welfare of personnel.

In the human resource management progression, there is a growing emphasis on the individual requirements of the organization and its members. The ability of its human resource management staff determines how effectual contribution of employees to organizational goal. The calming organizational environment is created in which each employee can develop his inner endowment. It has been perceived that different employee behaviours are necessary to execute different strategies. It emphasizes the need of human resource policies systematically linked with organizational strategies.

The role of human resource strategy is powerful in an organization to manage its resources. These strategies support in making plans, developments and programs for change. Major goal of human resource strategy is the development of capability within the organization to give the business a competitive advantage.

Management scholars have stressed that human resource strategy is an outcome, a process or action, a mechanism to attain a preferred objective. Organizations focus on configuration of the Human Resource system with the strategic goals and objectives of the firm to achieve outstanding objectives. Academicians believe the strength and limitation of the organization's human resource strategy can considerably effect on the practicality of its strategic choices. Employees in organizations can contribute a lot to subsist in the competitive market and enhance organizational performance.

Human resource policies assistance managers to safeguard that people management is in line with corporate values. Certainly, human resource policy is valuable in umpiring the extent to which the consistency between the declared philosophy in people management at the strategic level and the day-to-day management of human resources in terms of decisions and activities at operational level is sustained.

Human resource management decisions are made steadily. Managing employees is about decision-making and implementation of human resource intents in the whole spectrum of the terms and conditions of employment Human resource policies offer a reference and guidance for evading inconsistent decision making by substantive managers or those who make decisions in similar matters and thus affecting different employees over time. This builds confidence and trust between managers and staff.

Human resource policies enable decentralisation, delegation and local empowerment. Staffing decision making can be delegated to lower levels of management without the risk of the wrong decisions being taken because the policy will provide guidance on how certain issues or problems on staffing should be handled. The human resource policy document becomes the source of power and authority for those entrusted with the execution of duties affecting employee’s work and wellbeing.

Formulating human resource policies:

In an idyllic situation, it is strappingly suggested that an organisation formulates human resource policies that will shield all human resource management functions. These include:

-recruitment, selection, performance management, training and development, pay, promotion, and redundancies.

-Emphasis is on the creating of policies in all types of organisations in developed countries. The formulation of policies cover aspects of human resource management functions or just a selection of a few areas like training and development depends on a number of factors, including lack of top management’s appreciation of the need for policies and resource constraints such as technical expertise and finance.

-The formulation of human resource policies requires detailed preparation and commitment to provide the necessary motivation for the preparation of the policy document, its implementation and continuous review.

The goal of all firms is to entice adroit employees and match them to jobs for which they are best suited. Human resources employees deal with these tasks, but, increasingly, they also discuss with senior executives regarding strategic planning. There are numerous human resources, training, and labour relations managers and specialists. In a small organization, a human resources generalist may tackle all aspects of human resources work, and thus require a wide range of knowledge. In leading company, the director of human resources may control several departments, each headed by an experienced manager who most likely specializes in one human resources activity, such as employment and placement; compensation, and benefits; training and development; or labour relations. Within a given human resource strategy, the HR functions may be mutually dependent. HRM assists to manage employee’s competence that means recognizing their current competencies as well as the competencies the organization requires. Professional skills and aptitudes, as well as personal skills, can all be tracked and evaluated. These factors affect the performance of an organization through recruiting and hiring employees, orienting and training them. When organizations are aligned with HRM strategies, they get huge support to formulate corporate strategy.

The configuration model proposes that best HRM merges both vertical integration between HR and business strategy, and horizontal integration between individual HR guidelines. Contingency theorists highlight the monetary attraction of aligning HR strategy to the organization’s strategies. Organizational philosophers recommended that there is a need to manage employees in the organization in different ways depending on the period of growth of the organization, the structure of the firm and flexibility. According to business theorists, HR strategy relies on business strategy while change management theorists squabble that the degree of change in the organization determines the HR strategy.

Human resource strategy is established on the basis of difference in organizational form such as size, structure and age, competitive pressures on management and the constancy of labour markets.

In briefing the dialog of human resource strategies, it is appraised that HRM practices greatly impact particular individual abilities through the achievement and development of human capital.  HRM can support organization in assessing employee’s competencies through various activities. Useful recruitment and selection practices of HRM can provide the organization with well-trained applicants. Training and development opportunities contribute to rising human capital. HRM practices can also influence levels of enthusiasm by the use of performance judgments, pay-for-performance incentives, and internal promotions systems based on merit. HRM practices can also focus on the design of work so that highly motivated and skilled employees can use their talent. The practice of human resource management must be observed through the prism of overall strategic goals for the organization instead of a separate shade that takes a unit based or a micro approach.

Changing nature of honeymoon

Wedding is always alluring ceremony in any culture. People from diverse ethnic group celebrate marriage traditions with rituals and full ecstasy. When two persons decide to spent life with each other, they have many dreams for future. They want to spend every moment in special and enjoyable manner. After wedding ceremony, honeymoon is most important event in couple’s life. It is lust for them and couple eager to make it memorable.

Honeymoon concept was rooted in European wedding societies of high social economic group in the nineteenth century. They were well versed to afford the luxury of a bridal tour or wedding journey. When middle income group emerged in large scale in developed nations they began to imitate the bridal expedition. Couples belong to Middle-class were not able to manage expenses of honeymoon therefore they made short trip for brides and grooms.

Gradually, technology was advanced and meaning of honeymoon was transformed and couple have wide variety of options to plan for honeymoon trip. They efficiently make a honeymoon trip via train, airplane to exciting places in long distances.  In the mid-twentieth century, numerous international locations fascinated to newlyweds to celebrate their honeymoon such as Jamaica, Fiji, and other tropical sites. With time, many resorts were built for the purpose of rejoicing enjoyable honeymoon. These resorts cater solely to honeymooning couples that also generated massive revenue through their marketing in fall of the twentieth century.

It can be well appraised that in technical savvy environment, honeymoon journey is transfigured as compare to primordial time. Today, honeymoon is visualized as the grand climax to the wedding festivities. It is so imbedded in Western as well as Indian cultures that it is considered as a vital element of wedding tradition.

In honeymoon event, honeymooners live their moment with personal preferences. Honeymoon is jubilant period for couple to lavishly rest and to understand each other, to sightsee the world together or look for escapade landscape of world jointly.

Honeymooners get time to a special escape from society and work and spent their time for joy. Honeymoon in today’s culture is regarded as fragrant period for couple.

To bind up thoughts of special moment of couple, it is voiced that honeymoon is idyllic moment for newlyweds and they are fascinated to enjoy every second for each other to live life peacefully as God blessed to them to unite and jointly to complete their voyage in this corporal world. Due to changeable nature of honeymoon notion, couples also celebrate their honeymoon with more exhilaration and adopting trendy ways to get greater satisfaction. 

Ways to reduce unemployment in global society

World is under grip of unemployment at alarming rate. Unemployment is considered as a critical issue for countries in recession period and it has backlash in younger generation.   Unemployment is prevalent and emerging due to many reasons in present scenario. It is witnessed that massive amount of people have lost their occupation due to decrement in job opportunities and credit crunch on industries. Many economists and business researchers predict unemployment as a multifarious problem which will upsurge at speedy rate to affect millions of people in future if immediate efforts are not made to control the situation.

The major concern of government is to prevent the growing trend of unemployment. Though government as well as Multinational Corporation are seriously looking to tackle problem of unemployment at global scale, still it is exploding at alarming rate.  Many economists asserted that it is really difficult to avert unemployment but Government can support and implement new policies to create abundant of jobs for jobless youths. To tackle grim situation ascends from joblessness, several nations have devised effective strategies and measures to recruit and train the jobless talented candidates. Government leaders have learnt the lesson from earlier economic downturns when prompt decisions were not made to combat unemployment and it has grave repercussion in global society. According to financial academicians, developed countries used various measures to resolve high employment crisis. Government is concentrating on the major factors how employment can be attained and how to balance between demand and supply in the labour market. The main target of the administration of many countries is to attain full employment to people who are adept and eager to work through effectual policies.

In current global scenario, national and international community is under grip of unemployment. Economic policy makers graded this issue on top priority and trying to implement efficacious strategies to lessen unemployment in developed as well developing nations. Embryonic theoretical literature demonstrated that unemployment is a result of the skirmish between capital and labour over distribution of the results of production. The effect is reliant on on the power of employees versus employers. When unemployment explode in any society or country, it exert great pressure on the budget of individuals, trade, the Government and the national financial system.

Many experts articulated that unemployment will recede when countries recover from the global economic slump which affected millions of people to become unwaged. When joblessness persist for longer period, it may worsen the living standards of countries and threatens a downfall in social consistency. It is advised that government must take initiative to execute strategies to reduce unemployment as they have vital role in supporting to industries that are in extreme financial crunch. It is the responsibility of government to offer good training and education to the unwaged people to improve skills and communication. Another important role of government is to generate awareness among jobless people for finding jobs through providing enough information in job centres and initiate programs to overcome a recession in a country.

The Government must devise policies to create demand in the economy. It can be done by funding to businesses to produce goods, provide profitable projects, and cut interest rates to encourage spending. These major steps may resolve the current unemployment up to some extent in a country.

Among different types of unemployment, the Real Wage Unemployment is grim in market. Real wage unemployment occurs when real wages boost above the equilibrium level for an industry. To reduce Real wage unemployment, real product wage would be cut considerably.  Economists mainly focus on faster economic growth and cut in real wage to resolve unemployment in country. If economic growth is faster, there are more options for creating jobs for unwaged youths.

It is advised by business academics that Keynesian policies also can be adopted to reduce unemployment which are based on demand management. These policies need to increase the level of cumulative demand for goods and services in the economy. Policies are made to increase the government spending specially in the area of investment and infrastructure. The Government can boost the level of its own spending. This directly increases total demand which can bring equilibrium in national income. Continual economic growth may generate bountiful jobs in the economy. Another effective Keynesian policy for lessening unemployment is reduction in taxation, increasing disposable income and spending in direct or indirect means. Lowing direct taxation raises consumer’s disposable income and should improve domestic spending.

Monetary policy also involves changes in the value of the exchange rate since fluctuations in the currency also impact on macroeconomic activity. These policies aimed at improving the competitiveness and profitability of industries which generate huge level jobs for people. It can be attained through lower interest rates to encourage the demand for credit, cut saving and increase consumer’s real disposable incomes which will improve expenditure and demand.

Another procedure to lessen joblessness is the depreciation of the exchange rate.

Today, globalization changes the patterns of employment between countries. Structural unemployment persists where there is an inequality between employee abilities and the necessities of the new job opportunities. Numerous approaches can be adopted to lessen structural unemployment. These are dynamic labour market policies. The first involves direct government action to provide suitable jobs to the unemployed. Labour market reform policy is made by using labour market program to improve the flexibility and to trim down structural unemployment. It can boost the labour productivity, control cost increase and improve flexibility in the supply of the labour market. The main aim of this policy is to increase labour market productivity for long term sustainable economic and employment growth. Labour market program improves the ability of the jobseeker to compete successfully in the labour market. Training programs are most effective which can provide reemployment to unemployed.

Jobseekers may get jobs by improving geographical mobility of labour. Geographical mobility is major factor to find suitable employment. It is the responsibility of the government to sanction grants or low cost housing to promote workers to move to other regions for better jobs. Mainly unemployment in a country stemmed from normal working of an economy Frictional and seasonal factors. Frictional unemployment ascends due to improper information in the labour market. To decrease frictional unemployment, the government must appraise implementation policies that improve job information. Many economists visualized that if better information on job vacancies in the labour market is available, it can save job search time and enhance financial condition of job seeker. To reduce unemployment, the government could cut direct taxes for the low paid to increase the post tax wage and, therefore, encourage them to find work easily.

Self-employment is another viable alternative to generate income and reduce unemployment rate. Several Studies reveal a positive impact of economic recession, which pushes unemployed workers to become self-employed. This has great impact of economic development, where growth opportunities stimulate an increase in entrepreneurial activity. In Indian scenario, lots of companies offer contract job such as construction companies, Advertisement Company or content writing companies.  Candidates can rigorously search for job in online portal to get suitable job.

To wrap up emerging facts about unemployment trends, it is well realized that global community is severely afflicted by issue of unemployment. Unemployment is recognized as grim social problem which affect millions of people. It outbreak because government in most of the nations has snubbed the issues and implemented feeble policies. These reckless approach of responsible officers and private enterprises wrecked the younger generation and make their future dark.  This caused fragile economy and cuts in jobs and income support. Though full employment cannot be achieved but unemployment is taking a form of epidemic in present global society.  Many economists and intellectuals deeply studying this grave issue and trying to offer solution. It is stated by experts that when any nation tries to lessen unemployment, the initial step is to identify the causes of unemployment. Major factors essential to combat unemployment and improving economy are Political commitment to the policy of full employment and agreement among the social groups to emphasize on job growth priority over wage growth, coordinate fiscal, wage and monetary policy,   tax financed expansion of public service employment or other service strategies, establishing socially and individually practical activities outside formal employment. Government initiative is highly important to curb the catastrophe arises due to unemployment at global scale. It is presumed by economic researchers that unemployment will certainly increase in future. It will have damaging effects on the labour market and remain for long duration. Time has come to exterminate the problem from its source.

Festival sale: how beneficial it is for customers

Deepavali festival is most auspicious and important religious ceremony for Indian populace and NRI from all over world celebrate with religious tradition and fervour. In this festive season, business companies and marketers channelize appealing marketing campaigns for their products and services whether it is real estate, mobile company, garment industry, jewellery business or food, furniture and retail market. Masses of business firms announce attractive offers to targeted customers in terms of sale, discount, gift options and many other. Companies launch wide array of products in Deepawali as there is a great enjoyment, exhilaration and cheerfulness among all customers to get benefit from purchasing large pool of items. They allure customers through promising to provide superior quality products at low prices. They broadcast buyback offer, low initial payment, low interest rate etc.

Generally, people plan shopping in festive season to get trendy items of their choice and requirement and they have impression that sale offers from showrooms and companies may be highly advantageous and wrap in their budget.

In technical savvy community and cutthroat competition, many merchandizers have really good policies for consumers. But it is an alert for all consumers to comprehend the attractive offers of companies before inclining to purchase items or services as their hard earn money must be spent in proper way. Most of us are magnetized by investment schemes, special offers and gifts offered by myriads of companies in various industries. And people usually do bulk purchasing even though they don’t need items at that moment due to cheaper rate and effective schemes. They even go beyond their budget in buying process. Companies nattily escalate their sale and generate huge revenues through their astute schemes and offers in auspicious occasions like Deepavali. 

Few instances can be cited:

Some times in showroom, it is written up to 80 % discount. When customer go to purchase, sales representative inform them that customer will get 20 or 30 % only. In this way, customers are discouraged as they spend lots of time in selection and quality check of the product. Many times, shop keepers offer gift vouchers and when customers ask for redeem, they tell that it will be accommodated in next purchase or sometimes it is expired.

It is not the case of renowned brands as they retain high level to satisfy existing customer and build long term relationship. But some showrooms may offer products and services which may not be according to requirement of customers.  

Consumers today are slightly aware of bogus merchants but they may be defeated by temporary offers by firms who conduct fake marketing for their products and services. Therefore, customers first focus on their necessities, budget and then do extensive research on products which they have plan to buy in festive season. There are several duplicate and fake products in market during such occasions and sellers may swindle customers through their smart talkative power. This may also tarnish the brand of popular and leading products.

Customers through their brilliant purchasing can enjoy Deepawali celebration and give real meaning to their life. In festive season shopping, massive discount is offered by online companies as well as physical market. Buyers can make best deal through comparing prices, exchanging their old items with new one and chase products that will be useful for future.

Very important: Customers must make number of queries before buying a product and if seller deviates from their offer or words, it is a warning signal that their products are not authentic. Before purchasing, customers are recommended to perform market survey. Because some times, new business entrants offer quality products with highly reasonable price. Therefore instead of going to established market place, customer may get premium products in nearby market or shops. These trends must be comprehensively checked by customer at their end.  It is highly significant to develop good bargaining power in order to get genuine items and if you are not in too much hurry. These days, marketers also keep on modifying their strategies as per requirement and choices of customers. 
Important: This article is an expression of writer on the basis of experience and available information. Writer is not responsible for any disagreement