Customer’s purchase intention of organic food
Organic foods are gaining huge popularity due to high level adulteration in food materials. Today people are health conscious and prefer quality food instead of consuming foods unsafe additives, preservatives, flavour and colouring. The phrase “organic” denotes to the way agricultural products are grown and processed. Organic food is produced without using most conventional pesticides; fertilizers made with synthetic ingredients or sewage sludge; bioengineering; or ionizing radiation, therefore it promotes the healthy food characteristics. In simple term, organic foods are grown with natural fertilizers (manure, compost). Abundant of research found positive value of organic foods and consumers are increasingly inclined towards these food items. The only downside of organic food is it high cost. While cultivating, pests are controlled using natural methods (birds, insects, traps) and naturally-derived pesticides. Weeds are controlled naturally through crop rotation, han...