Innovation tactics enhance tourism: Example of Accor chain of hotels

In present fast stridden business climate, organizations are deeply engrossed in innovation policies to make their brand recognition in marketplace. Innovation is principal tool of entrepreneurship.
                
Today, prime aim of any entrepreneurship is to generate sustainable innovative business which is based on diverse competitive position and outstanding value for clientele. According to business reports, innovation in services is application of information technology. It is well understood that tourism industry cycle begins with nature based and cultural heritage products offered and marketed at small scale which successively become exploited and commercialised in growth phase and subject to natural capacity utilization limits and economic predications in stagnation phase. Therefore tourism industry urgently need innovation to offer products and services.


In tourism and hospitality sector, Accor group of hotels has glorious position in Europe. This group of hotel operates several distinct categories of hotels such as four or five star, Sofitel brand, three/four star Novotel, three/four star Mercure, and two/ three star Ibis.


This chain of hotels is recognized for its ground-breaking strategies to entreaty visitors. Absolutely, innovation is one of the longest standing business intonations. Accor is highly exultant chain of luxury hotels in tourism industry. Accor Hotels arose from one hotel series Novotel and executed efficacious business strategies to gain sovereignty in tourism and hospitality sector.

Accor group promoted global business model to implement innovation strategies that enriched the operation efficiency through the use of common infrastructure and processes in global market. Accor’s highly brilliant senior officials created superior brand image among customers through faster access, joint venture, and rebranding. Accor has adopted myriads of technical approaches to boost financial status of company such as Websites and Hotel Booking, advanced information systems and Electronic media card.


Human resource team of Accor group has devised productive policies to excellently manage employees and conduct important training session to train personnel in order to handle business change in technically advanced global market.


In present scenario, Accor hotels beat the challenges of climate change and the economic dilemma. This chain of hotels has made international recognition in hospitality area and they have expanded their techniques through hotel machinist, franchiser and asset executives. It is a Paris group of hotels that offer excellent complementary and integrated services such as hotels, travel agencies and car rental. It is observed that since many years, company has proved its highly innovative services to attract global visitors.

Accor has revolutionised pre-fabricated replicable budget hotel concept that is known as Formula 1 chain. Hotel activities have been modernised into strategies that reflect market positioning. Accor has continuously developed innovative strategies to amend its products and offer multifarious brands. Accor amalgamated the small hotels to meet the varying demands of consumers as these hotels can enhance fiscal status of company through offering best services at cost effective way to its esteemed guests.

In India, Accor group currently operates several hotels across seven brands that include Sofitel, Pullman, Grand Mercure, Novotel, Mercure, ibis, Formule1 in 15 cities.

Our experience in having buffet lunch in Novotel, Chennai: Novotel was nearest to our residence and we booked lunch on Sunday with for family to rejoice the special occasion. As we entered to reception, there was tight security as well as hotel executives diligently welcomed us. We appreciated the manner in which they performed their duties. Then we moved to the table booked by hotel and started having lunch. There were huge varieties of delicious veg and non-veg dishes. Though hotel was in Chennai, India and we found numerous recipes of North Indian as well as south Indian taste. The important thing was that all dishes were cooked so deliciously that we enjoyed our taste and it was really enthralling moment.

We at Novotel were very relaxed and ate many varieties in set time zone. As is with all five star hotels, there were light music and singers were performing very gently that pleased us very much. The moment became memorable as our one year old grandson first time dined out with us and he behaved like an adult and quietly ate what was offered to him by observing the pleasing environment of dining hall and superb decoration. Otherwise, he is very choosy and does not eat properly at home.


The desserts had also many varieties and all were fresh and delicious. Overall we really enjoyed the lunch at Novotel.


From deep evaluation analysis, it is emphasized that Accor have proved to be giant player in the arena of lodging industry. It has broadened in international stadium with multiflorous brands. The charm of guests to choose this hotel is its great offer of small and medium-sized hotels to manage customers’ needs and requests as they are the direct link to the customers. The main business dynamism of Accor chain of hotel is its brand recognition around the globe. In tourism industry, main support of innovative policies that make Accor group successful are geologically and structurally balanced business portfolio. Chains of Accor hotels have selected attractive geographical locations to attract visitors and fulfil their emerging needs and preferences.

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