Virtual try-on/fit technology: New wave in online shopping experience

Digital fashion is the unconceivable shopping style for the ease of buyers. Living in the epoch of the digital era, numerous progressive fashion brands have established virtual try on rooms to augment customer satisfaction, uplift online clothing shopping and lower the chances of attire return. 

Virtual try-on technology is based on features of Artificial intelligence systems. In a virtual fit room, customers get an exciting facility to try chosen dress, beauty products and other accessories virtually before making a purchase decision.  Digital fashion is enabled through leading technology of augmented reality and machine learning or AI to provide optimal satisfaction to buyers.  In Virtual Try-On technology, customers can visually check the fitting of clothes, makeup, glasses, shoes, and decorative items without any hurdle or physical touch. Users can try virtual looks from different angles through Augmented Reality for virtual product simulations with a single click.

Virtual try-on technology in the fashion world is a magnificent amalgamation of the physical and virtual look of products that can produce a real sense of buying in online or offline stores. Virtual fitting technology equips consumers to try a range of attires in a fitting room and check size, fit, and style to look smart. The procedure of trying chosen clothes in virtual try on is simple. Several leading fashion brands set up fitting trial rooms where a camera-equipped device captures the purchaser, AR technology plans a realistic virtual image of the product over their real-world image and depicts the different looks of the product that can be fitted in the consumer's persona. Basically, AI uses algorithms and machine learning technologies to take measurements of a customer's body and generate 3D models of the customer in front of the camera. It’s foretold that the virtual try on technology led by artificial intelligence will grab the fashion market in near future.

In the fashion market, some giant business retailers develop their software to create 3D images of customers on virtual platforms such as Apple’s augmented reality platform, ARKit, creating virtual fitting rooms for iOS applications.

Virtual trial rooms for clothing are helpful for fashion trades. virtual try-on technology enables buyers to make wise decisions for any occasion. This technology can help buyers to smoothly deal with numerous challenges faced in physical shopping such as struggle in trying garments or process of return when product is not suitable for use. Virtual try on technology is an excellent platform to build strong bonding with buyers and grab attention of prospective shoppers. Virtual fitting rooms may also raise concerns of privacy and security of customers while using AI generated technologies in creating outfit images. Another drawback is the financial burden in setting up virtual try on technologies.

Virtual fitting rooms have importance for societal folks who are physically challenged or having restricted outside movement. With exciting features embedded in virtual try on technology, customers may improve their mental happiness trying outfits and buy appropriate stunning dresses that suit occasions.

Forwarding research suggestions: Virtual try on may excellently widen its horizon through advancing the technical features of AI to fetch the dimensions of buyer and create fitted images of attire without being virtual presence. Such upgradation may arrest the security concern or cyber attack on the system.

Bottomline:

A virtual fitting Is a sensational and exciting buying trend in the fashion landscape. Customers enjoy trying items in a virtual fitting room equipped camera and operate through augmented reality and AI led technologies.   Virtual AI technology can measure the size of the person and create an image on the customer's body. Major attraction of virtual trial rooms is to choose attire or beauty products without any physical interference.  Many fashion brands have adopted virtual try on technology to expand product circulation, visibility and resolve the major issue of high return.

Important note: Above technical article is developed through detailed environmental inputs. Article reveals personal analysis of writer on the topic and offers further suggestions to technical experts to upgrade the software for users. Any resemblance is just a coincidence. Writer is not responsible for any disagreement.