Causes and preventive measures from deadly Nipah virus

These days, we hear about the brain-damaging Nipah virus. Reports flashed that it has eaten several human lives. The latest outburst of this virus in India is dominant mainly in four districts of Kerala, namely Kozhikode, and its neighbouring districts Malappuram, Kannur and Wayanad. It is important to know the deep facts and preventive measures of this deadly virus.

The Nipah virus is a zoonotic ailment that is naturally spread from vertebrate animals to humans. Cases of human-to-human transmission, through body secretions and respiratory secretions has also been recognized. Simply stating, Nipah virus can be rapidly spread by infected pigs, or by fruit bats, through their secretions of saliva, urine or faeces. Virus is transmitted through eating partially-eaten fruits by infected bats and partially-cooked meat of infected animals. Drinking date palm sap/toddy/juice can also cause the infection. When this virus is introduced into human populations, it leads to severe illness such as encephalitis or respiratory disease.

Risk factors that trigger Nipah virus in people include having close contact with infected animals such as pigs, bats, and/or humans infected with the virus. Additionally, people who consume raw date palm sap is at high risk of getting infected with this virus.  

People who are infected with this virus shows following symptoms:

-       Fever and headache

-       Myalgia (muscle aches)

-       Sore throat

-       Vomiting

-       Dizziness and acute respiratory syndrome or atypical pneumonia

For diagnosis, doctors prescribe range of tests such as viral isolation, RT-PCR, and antibody detection by the ELISA test. When a person is infected with Nipah virus, it may take between 5 and 14 days to experience any symptoms. After that the person may develop fever, headache, or sometimes a respiratory illness for anywhere from three to 14 days, followed by drowsiness, disorientation, and mental confusion.

To treat patients suffering from Nipah viral infection, supportive care is recommended as there is no vaccine available to protect humans.

To shield yourself from lethal Nipah virus, it is recommended to maintain good hygiene practices such as frequent washing of hands and cooking food well before consuming. 

In closing the awareness dialogue, it can be said that Nipah virus is transmitted from animals to humans. It is an emerging viral disease. All age groups people are at risk of developing this infection. Transmission of this deadly virus has occurred in humans through direct contact with infected bats, pigs, horses, infected tissues and infected people. Presently, no treatment is available. It can be prevented through maintaining hygiene and avoiding to have contact with infected animals. It can be concluded that Nipah virus is troublesome because it can be lethal.

Important note: This article is developed through environmental information, academic experience and/ or personal view of writer. Writer is not responsible for any disagreement

Emotional intelligence for career development

Emotional intelligence, also denoted as EQ, is the ability of a person to know their own, and other people’s emotions, to distinguish between different feelings and act consequently. In today’s employment process, hiring team of companies analyse higher EQ of candidates in addition to job performance skills, experience. While interviewing, technical and HR team design interview questions in such a manner that they can gauge EQ of applicant and on the basis of this assessment they can anticipate the suitability of candidate to predict how well the candidate is for particular job role. In management reports, it is well settled that employees with higher EQ can easily cope up with co-workers and effectively deal with job stress.

In order to get immense success at work and ascend the graph of career, professionals, managers and individuals must adroit in people skill along with technical and managerial capabilities. In contemporary business climate, giant organization are sternly looking for candidates who can work with colleagues, build healthy relationships with team members and clienteles, and lead themselves. These emotional intelligence capabilities are pivotal to manage work stress and give best output in complex business situations.

In simple sense, emotional Intelligence elaborates the ability to identify, evaluate, and manage the feelings, behaviours, impulses, moods of one's self, of others, and of groups. People can easily learn the skills of emotional intelligence. If a person has strong emotional intelligence, it can profoundly impact on personal and career success. High emotional intelligence is diligently associated with cultural awareness and appreciation of diversity in the workplace. Management scholars have advocated the fact that emotional Intelligence in the workplace encourages teamwork, lessens grievances, reduces supervision time, enhances individual enthusiasm, allows people to resolve the emerging issues promptly.

Bar-On’s model of emotional intelligence

In essence, emotional intelligence is vital skill for employees to magical success in career. Emotional intelligence is the adeptness of individual to be aware of, to control, and to exhibit their own emotions in a social or work environment. People having high emotional intelligence skills are able to manage interpersonal relationship in workplace and resultant succeed in their career.

Sky diving: A thrilling and adventurous sporting activity

Skydiving, also called parachuting, is an amazing sport which factually goes to the extreme end of unforgettable experience. Sports enthrallers skydive not only from aeroplane but also from helicopter or from gondola of a hot air balloon.  It is considered as a recreational and interesting competitive sport. With the advancement of internet technology and the boom of social media, the sport of skydiving has grown exponentially.

Skydiving is basically an air sport. It is a kind of action-sport in which contestants exit from the aircraft and return to the earth only with the support of gravitational pull. The sport involves either a solo-flight to compete with other performers, or in hybrid formation. During skydive, Sports performers can fully enjoy the freedom and control of the air.

There are some important guidelines when people are ready to go for skydiving:

Participants must wear loose fitted clothes. They must prepare to spend several hours at the drop zone. It is recommended that divers must eat normal food and be well hydrated when planning for skydiving.  Before going skydiving, it is suggested to leave all valuables in the car or with a companion or friend on the ground. Skydivers must be trained for parachute landing in order to avoid any misfortune. Proper guidance and good practice is necessary to choose skydiving as a sport. Sports people must be well aware of the risk of skydiving. Major threatening factors in skydiving include equipment failure, bad weather conditions. landing injuries and overconfidence of players. Players also should not consume alcohol or any narcotics within 24 hours when involved in skydiving.

Skydiving is an audacious sport which allows people from all age groups to enjoy the sport. Players must be in good health and have passion for doing adventurous things in life. Such activities really amaze elderly people because they can spend good time skydiving and feel the pleasure of living a wonderful life.

In spite of no age limit for skydiving, some health conditions restrict the person to go for skydiving. People suffering from Cardiovascular problems, neck/back injuries, pregnancy, diabetes, epilepsy/seizure disorders and asthma/respiratory issues are not permitted for skydiving.

 Bottomline:

Skydiving is a thrilling recreational and competitive sport for people. Generally, skydive denotes the time spent by participants in freefall from exiting an aircraft to deploying a parachute. All ages can skydive but it is advisable to contact physicians before planning to involve in this thrilling, adventurous recreational sporting activity.

Important note: Above article is an expression of the writer. Any resemblance is just a coincidence. Writer is not responsible for any disagreement.

Key role of software developer in multinational companies

A software developer is technical expert in the software development process which comprises of the research, design, programming, and testing of computer software.

Software developers are involved in all stages of the software development lifecycle such as collecting and analysing user/business system requirements, retorting to outages and creating application system models. These experts participate in design meetings and consult with customers to improve, test and fix programs to fulfil business needs and interact to direct third party partners to accomplish business and technology initiatives.

Software engineers hold bachelor's degree in engineering and 0-3 years of experience is added advantage. They have profound knowledge of standard concepts, practices and procedures within software field.

Software developers have immense responsibility for writing and coding individual programmes or providing an entirely new software resource based on their company’s particular requirements. Software developers are recruited across virtually all industry sectors, from finance and retail to engineering, transport and public organisations.

Software developers need to sharpen some skill set to perform well and stay in giant multinational companies. These include proficiency in current computer software, capability to use one or more development language (C++, PHP, HTML, and JAVA etc.). Strong communication skills, effectively manage team, have observation skill to monitor detail and identify problems, an understanding of business and analytical and commercial experience.

Major responsibilities of software developer in leading companies are to develop, test and implement new software programs, effectively communicate with management and technical support co-workers, design and update software database. This includes software Applications, Web Sites, Data Communication Processes and User Interfaces. They are also responsible to test, maintain and recommend software enhancements to ensure smooth functionality and optimization.

Software developer must have adeptness to independently install, customize and integrate commercial software packages, facilitate root cause analysis of system issues, work with knowledgeable team members to conduct in-depth analysis of issues, appraise new and existing code and/or perform unit testing, identify ideas to improve system performance and impact availability, resolve complex technical design issues, develop technical specifications and plans, analyse user requirements and convert requirements to design documents, ability to take wise technical decisions that offer solutions to business defies, extend good support to internal customers, compile timely, comprehensive and accurate documentation and reports as requested, possess up-to-date knowledge of technological improvements in company.

In final words, software developers are key asset in today’s multinational companies. They have immense responsibility to develop software and enhance its functionality. High level skills of Software Developers are analysis, general Programming Skills, Software Design, software Debugging, Software Documentation, Software Testing, and Problem Solving.

Humans error in health care leads to devastating impact on patients

All people visit to hospitals on trust that they are safe and will be given best treatment to save their life. But due to ignorance, carelessness, lack of technical advancement, medical error is done by clinical staff and patients have to pay heavy price of this blunder in terms of losing their money and health.

A medical error is an avoidable adversative effect of care. It may be dangerous for the patient. These errors may be an inaccurate or incomplete diagnosis or treatment of a disease, wound, syndrome, behaviour, infection, or other illness. At global scale, medical reports revealed that thousands of people died from unfavourable effects of medical treatment. These errors are also called humans error in health care arena. These errors happen when health care professionals diagnose the disease wrongly or lab staff inaccurately prepares the medical reports of patient whether it is blood report or other diagnostic reports. Sometimes, practitioners or radiologists wrongly read the CT scan/ MRI or ultrasound reports.

There are several grounds of medical error occurring in health care units or in hospitals. Medical errors are basically linked with inexperienced physicians and nurses, and complex or urgent care. There is an example of inefficient staff in top level hospital. A person visited hospital for preventive health check-up and he was to go for TMT and ECG. There was long queue in ECG. As a result, attending staff diverted him to go first for TMT and then ECG. In this case, patient was well educated IT professional. He shouted that check with senior doctor as ECG will be done first and then TMT. Attending staff rushed to senior doctor and patient’s words were right. This shows incompetency of medical staff.

Other leading causes of medical error are inefficient communication, preparing incorrect documentation, unreadable handwriting, and insufficient nurse-to-patient ratios. Majority of medical errors result from defective systems and poorly designed processes or unskilled consultants. Here another example can be cited. A female registered for complete health check-up in hospital which has superior brand recognition in health care. She was confident to get good care and heath check-up. On registration day, she had some personal health issue, still she visited to hospital for lab tests. She gave samples for tests but some tests were restricted due to some health issues emerged. After that she went for other radiology examination like X-ray and ultrasound. While she was waiting for these examination, she received the reports of tests for which she had not given sample. She and her parents were shocked and annoyed with hospital management. This is clearly the case of carelessness of lab staff responsible for preparing reports. 

Numerous medical errors done by medical team which may be threatening for the life of patients such as misdiagnosis or late diagnosis, prescribing wrong drug to the wrong patient or in the wrong way, giving multiple drugs that interact negatively, surgery on an incorrect spot, failure to remove all surgical instruments, or improper record-keeping.

In order to lessen the incidence of medical error, health care personnel must recognize their causes, formulate solutions and measure the success of improvement efforts. Meanwhile, attendants must be alert and try read the lab report. There is a normal range of every test and in this way, attendants can assess that whether the symptomatic conditions are matching with the test results if they understand the parameters. They can also raise this issue with doctors if test results deviate from symptoms exhibiting by patient.

In binding the strands of this heated issue, it is said that medical errors signify a serious health problem and pose a risk to patient wellbeing. Medical errors are faults in health care and that can averted.

Important: This article is developed through environmental information,  and/ or personal view of writer. Writer is not responsible for any disagreement

Experiential marketing in modern retailing

In modern age, economic development is inflowing into novel stage which quits the traditional sales methods and focuses on product sales and service offering. In fierce competitive environment, it is necessary to augment consumers' emotional connections to the brand. Therefore retailers concentrate on creating impressive retail experiences, which magnetize consumers at physical as well as psychological level.

Experiential Marketing is the art and science to engage clienteles with in depth experiences of the product. It is also called live marketing engagement where there is a face to face interaction between the consumer and a product or a brand. With this marketing channel, marketers appeal to the emotional senses of the clienteles and to influence their purchase decision. Experiential retail policies create emotional attachments, which help customers to obtain a higher degree of possessive control over in-store activities. It also allows customers to involve and intermingle with the brand's products and services.

There are five strategic experiential models suggested by Schmitt to create different experiential forms for customers. These are:

1. Sensory experience: the sensory experience of customers towards experiential media such as visual, auditory, olfactory and tactile response results.

2. Emotional experience: the inner emotion and sense of customers raised by experience media.

3. Thinking experience: customers' judgements on the surprise and explanation motivated by experience media.

4. Action experience: by experience media, consumers are linked so that they can acquire social identity and belonging sense.

5. Relevance: related experience for customers through the experience of media production links, and to social recognition.

Major advantages of experiential marketing:

-      Experiential marketing is pleasurable to the consumer. If it is effectively implemented, the consumer relishes and remembers the interaction with the brand represented by the product.

-      It produces loyalty by leaving ineffaceable impressions.

Disadvantages of experiential marketing:

-      The marketers must be proficient to interact with the consumer. They must take care of all consumers, be fervent about the product, be creative in dealing with challenges and take initiative.

Experiential marketing create an unforgettable experience for the customer. This type of marketing allow brands to engage with their targeted customers in order to achieve marketing communication objectives and add value to customer’s lives.

In final note, experiential marketing strategies espoused by retailers are fruitful in magnetizing customers for good shopping experience. In competitive environment, excessive brand clutter pose new type of challenges to marketer therefore experimental marketing is a potent tool to address the changing customer profile.

Valuable information about skin cancer

Skin cancer is a dreadful experience for people. In this medical condition, there is uncontrolled growth of cancer cells in the skin. If patient is not treated immediately, these cells can spread to other organs and tissues, such as lymph nodes and bones.

Skin cancer normally develops in the part of human body which are frequently exposed to the sun such as face, scalp, neck, and chest. These skin cancers develops when mutations, or errors, occur in skin cells’ DNA, and they cause the cells to cultivate uncontrollably into a tumour.

There are three main categories of skin cancer that include melanoma, basal cell carcinoma, and squamous cell carcinoma. Person gripped with Basal cell carcinoma (BCC) in the outermost layer of skin and will show skin cancer symptoms such as open sores, red patches, shiny bumps or scars. It is widely prevalent in world populace. Squamous cell carcinoma (SCC) happens when abnormal cells start to grow uncontrollably in the upper layers of the skin. People affected with this type of cancer show symptoms like open sores, scaly red patches and the characteristic elevated growth with a central hole. Melanoma is the most dangerous type of skin cancer. It is not common. It occurs when unrepaired DNA harm to skin cells and triggers mutations (genetic defects) that lead the skin cells to reproduce quickly and form malignant tumours. Melanoma skin cancer patients exhibit symptoms like bumps or patches that resemble moles and are usually black or brown. Risk factors for Melanoma include red hairs and freckles,

The main cause of developing skin cancer is exposure to the sun’s harmful ultraviolet (UV) rays.  

Risk factors for developing skin cancer include:

-       Long term exposure to sunlight and artificial UV light.

-       Having actinic keratosis, a type of potential precancerous lesion.

-       A weak immune system

-       Genetic predisposition

-       Arsenic exposure

-       Constant exposure to environmental toxins and chemicals

-       Smoking

-       Poor diet

-       Sedentary lifestyle

-       Deficiency of vitamin D

There are two methods to diagnose cancerous growth in skin that include examination and biopsy.

People must visit to doctor if they observe any changes to their skin that is irritating. Doctor will investigate skin changes to determine a cause.

Treatment options:

Traditional skin cancer treatments are as under:

1. Surgery: Surgeon use different types of surgery to treat skin cancer. It depends on the type, stage and location of the cancer.

2. Radiation therapy: In this therapy, radiations are used to destroy or shrink the cancer tumour. It may have some side effects such as skin irritation, salivary gland damage, vomiting, and hair loss.

3. Chemotherapy is also a treatment option for skin cancer. Chemotherapy uses drugs to kill cancer cells and ease symptoms. Nevertheless, it’s also highly risky and can cause several side effects for example nausea, vomiting, hair loss and cause damage to healthy cells.

4. Targeted therapy, a type of chemotherapy is also used by doctors to treat skin cancer.

5. Photodynamic therapy is used for treating skin cancers and cancers on the lining of internal organs or cavities.

There are some home remedies for treating skin cancer such as using Eggplant Extract, coconut oil, Red clover extract, citrus oil, flax seed etc.

Preventive measures are to avoid tanning of skin, using long gloves when go outside, use sun shine lotion to protect skin from harmful sun rays.

In ending the dialogue, skin cancer is the anomalous growth of skin cells, mostly develops on skin exposed to the sun rays. It is commonly diagnosed cancer. Its early detection and treatment results favourable prognosis.

Important: This article is developed through environmental information / or personal view of writer. Writer is not responsible for any disagreement