Enroll millions of users using social commerce through mitigating cyber security challenges

Digital technologies boom in enhancing the workplace and lead to financial prosperity of companies operating at the global stage. In a competitive atmosphere, enterprises must use social posting platforms to resonate targeted customers and leave an unforgettable impact on their brands in the psyche of a huge audience.

Social media sites are ideal sources for companies to accelerate their business. Companies who advertise their products and services through social media may gain a huge user base. These enterprises may involve in social commerce, an effective process to market their product in an impressive manner.  Several popular social media platforms including Facebook, twitter already have an enormous customer base. Millions of visitors login to participate in various programs offered by social media sites. Companies that embrace social commerce may promote their products and services in the right direction and through channelizing campaigns, they can enhance their brand presence among massive global users. Social commerce is an excellent process to equip visitors in exploring unique products offered by giant companies. Social media also enables companies to comprehend modern business trends to compete with business rivals.

Social commerce leaves a long-lasting impact of brand presence on masses. Brainy marketing experts of companies may develop and implement a motivating social commerce tactic to grab the attention of a large audience and thrive in business.  Engaging customers on social media platforms, social commerce increases sales and increases financial prosperity. Through social commerce, companies may tap new audiences, allow customers to do hassle-free shopping, and create positive interaction with customers to develop trust in the brand.  Social commerce has attractive features in trading in a short time, collating user’s information to escalate business and improve customer faithfulness.

Certain factors disrupt users to trade on social commerce platforms. Prime reason for hesitating to enroll in social sites is the speedy rate of cyber threats. Social media is vulnerable to cyber-attacks and sensitive data of users may be sucked by hackers and scammers. Social sites without strong protective layers may be the attraction of fraudsters and users are not aware of being caught in an attacker's trick to drain their hard earned money.  Social commerce may be exposed to several cyber threats such as phishing scams, malware, DDoS attacks, and fraudulent businesses which have serious consequences in terms of stealing personal and financial information. Users in social media platforms are not free to buy products or services due to unauthorized access to their accounts. Many startups or established companies visualize risk in using social commerce such as considerable fiscal loss, tarnishing brand image and account overthrows.

Mitigation of cyber threat in social commerce:

While adopting social commerce strategies to rock in business, companies have to embrace practical, secured policies to beat cyber existing and emerging threats. In trading on social media sites, it is important to implement strong technical security protections such as SSL/TLS encryption, multi-factor authentication (MFA), web application firewalls (WAFs), and AI-based fraud recognition. Companies must strictly follow policies of data Privacy and compliance in data collection and be transparent in dealing to gain confidence of users. Human resource team and research wing of the company must conduct training sessions for employees to generate cyber awareness and equip workforce to deal with sudden cyber-attacks such as phishing attempts that can derail the business system.

Company must build a team for Incident Response Planning. Major task of this team is to regularly test a clear incident response plan to guarantee smooth business operations and mitigate cyber fraud activities in a smart way. To lessen the cyber attacks and reduce the fraud incidents, the management team must constantly monitor online activities, perform security audits and penetration testing. Technical experts must constantly watch all software operations and check whether plugins are up-to-date to cover cyber susceptibilities.

Knocking facts:

Social commerce is a modern business trend in a digital world. Selling products on social sites offers immense benefits to companies in raising funds, brand acquisition and gaining trust of global users. Social commerce policies may channelize business operations smoothly but at high risk of cyber-attacks if robust security tactics are not adopted. Social commerce may be fruitful and enable companies to touch the zenith of business success when the cyber mitigating system is strong and fails the mission of cyber criminals in dragging sensitive user information. 

 Important note:

Above article is based on environmental input and displays personal views of the writer. Information provided in the article is for general awareness.  Readers may approach technical experts for deep information. Any resemblance is just a coincidence. Writer is not responsible for any disagreement.